Supposedly, one of the reasons for keeping Manchester United after GM’s chief marketing honcho Joel Ewanick was fired for downright unethical shenanigans was that Man U is extremely popular in the Asian growth markets. Whereas they have a hard time even pronouncing “Ewanick.” So far, so good. However, the secret of a successful marketing program lies in its flawless execution. (Read More…)
Tag: manchester united
We’re often accused of having an anti-GM bias here at TTAC, but this article will reveal another prejudice, considered ugly by some, but one that I firmly believe in.