Let’s face it, hybrids are boring. They are slow, complicated, come with hard tires and soft suspensions, sloppy handling, and they look weird. We’ve heard the story before: this hybrid is different. First Lexus gave us the GS and RX hybrids claiming V8 performance with V6 fuel economy, but the result was more like V6 performance with V6 economy, not really a great sales pitch. Still, hybrids sell well and with Infiniti marching towards mainstream luxury success they “need” a hybrid. Of course, with Infiniti aiming to be the “Japanese BMW”, performance is obviously a prime concern, so the claim from Infiniti that the M35h will deliver “V8 performance and four-cylinder economy” was expected. But is it another case of leather clad disappointment? Let’s find out.
Infiniti was born out of international politics. When the Japanese government caved to US demands that exports from Japan be limited, Honda decided that it would be more profitable to sell high-profit (read: more expensive) variants of the Accord branded as an Acura Legend than an equal number of Civics. Soon Toyota was rumored to be plotting to do one better with their F1 project and Nissan knew they couldn’t be late to the party. Japan’s third brand’s solution was the 1990 Q45, which looked like a Ford Crown Victoria in drag. Sadly its replacement in 1997 wasn’t much better and the total re-design in 2002 was too little, too late. In the end Nissan canned the Q-ship deciding to make the Infiniti M battle the medium to large imports solo.