The BMW 3 Series has been the benchmark to which all manner of vehicles are measured. The comparisons go beyond the likes of the Audi A4, Mercedes-Benz C-Class and Volvo S60, and include BMW M3 vs Chevy Camaro and BMW 328d vs Toyota Prius. It seems that every car company in America makes at least one “3-Series fighter.” But there’s a problem with your largest volume product being put on this kind of pedestal: die-hard fans hate change.
Enthusiasts claim that BMW ruined the 3 Series when they redesigned it in 2012. The “F30” sedan got bigger, fatter, softer, and more gadget-filled than ever before. BMW fanbois cried in their gemüsesuppe, Road & Track called it an “also ran” and … BMW laughed all the way to the bank.
For 2016 the 3-Series gets a facelift, new engines and a redesigned suspension. What isn’t changed, however, is BMW’s new direction. And that’s a good thing in my book.