Tag: Lynk & Co

By on July 31, 2017

lynk-and-co-01-sedan

Ford Motor Company is finally challenging Geely Holding Group’s trademark application for the Lynk & Co automotive moniker. We’ve been waiting on this one for a while and are a little curious as to why it took Ford so long to realize the Geely-backed brand sounded so similar to Lincoln Motor Company.

While Chinese manufacturers enjoy a rich history of borrowing designs and names from competing automakers, the brunt of their more brazen attempts at thievery exist in the past — probably because they traditionally end up in court. Geely also has the benefit of plausible deniability since the Lynk name is supposed to hint at the vehicle’s unparalleled level of connectivity. It would be reasonable to assume this was a big coincidence.

Still, even if that is the case, nothing is going to halt the corporate litigation train now that it has left Ford Station. (Read More…)

By on June 22, 2017

lynk-and-co-model-02

Geely may be pushing the Lynk & Co brand as the most connected and tech-savvy in existence but its senior vice president Alain Visser believes its sales strategy should remain simple. With cars supposedly rolling out in Europe and North America for 2019, Lynk & Co is only planning to offer an extremely limited number of trim choices that rotate seasonally. It’s a fine strategy for an unknown element breaking into the marketplace but it does omit the ability to rake in the additional dough via optional extras. However, it also permits for lower production costs and a flat rate Lynk & Co claims buyers won’t need to bother negotiating.

How convenient for everyone.  (Read More…)

By on April 19, 2017

lynk-and-co-model-02

Unlike the majority of Chinese automakers looking to the West, Lynk & Co seemed well-poised to bring a physical product to America — even though it had a share-based business model and a distribution plan that seemed counterintuitive. However, Zhejiang Geely Holding Group has announced that it is delaying Lynk & Co’s product launch for Europe and the United States.

The reasoning behind the stall revolves around that unconventional distribution model, which initially involves online ordering and at-home deliveries. Zhejiang Geely now feels that Lynk needs more time to cultivate a company-owned dealership network.  (Read More…)

By on April 7, 2017

[Image: Adamsky Management]

Lynk & Co, if you hadn’t already guessed by the name, isn’t a normal car company. The upstart brand that sounds more like a hipster clothing depot than an automaker was revealed late last year following a promotional video that failed to show any products consumers could actually buy.

Now, months after the reveal of its 01 SUV, the Geely-owned company has another product to show off. This one’s a concept, sporting a design that previews a second planned model named — you guessed it — the 02. Sexy and artistic promotional shots of the arresting sedan have cropped up on the Adamsky Management website.

While Lynk & Co is as weird as it gets, this concept looks like something we’d all aspire to own. (Read More…)

By on October 20, 2016

lynk 01

New car brands don’t come around every day, and when they do, they never launch with a real, honest-to-God, physical car at the ready. I should say “almost never,” as Chinese automaker Geely’s collaboration with Volvo has already yielded automotive fruit.

That comes as a relief after the company told us to “think beyond the car.” Sure, Lynk & Co’s marketing hype is still omnipresent, but now there is something tangible to attach it to. (Read More…)

By on October 17, 2016

Lynk & Co

When word of Lynk & Co first trickled out, the yet-to-be-revealed global car brand sounded exactly like a garden variety mobility company. Oh, there’ll be ride-sharing and apps and all that, we thought.

Then the brand revealed that an actual real, physical vehicle is on the way. Developed from Volvo’s Compact Modular Architecture (CMA) platform, the model will debut on October 20. And while we have some teaser images, the company — a subsidiary of Chinese Volvo parent company Geely — remains maddeningly vague about what its future. (Read More…)

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