Unlike the majority of Chinese automakers looking to the West, Lynk & Co seemed well-poised to bring a physical product to America — even though it had a share-based business model and a distribution plan that seemed counterintuitive. However, Zhejiang Geely Holding Group has announced that it is delaying Lynk & Co’s product launch for Europe and the United States.
The reasoning behind the stall revolves around that unconventional distribution model, which initially involves online ordering and at-home deliveries. Zhejiang Geely now feels that Lynk needs more time to cultivate a company-owned dealership network. (Read More…)
Lynk & Co, if you hadn’t already guessed by the name, isn’t a normal car company. The upstart brand that sounds more like a hipster clothing depot than an automaker was revealed late last year following a promotional video that failed to show any products consumers could actually buy.
Now, months after the reveal of its 01 SUV, the Geely-owned company has another product to show off. This one’s a concept, sporting a design that previews a second planned model named — you guessed it — the 02. Sexy and artistic promotional shots of the arresting sedan have cropped up on the Adamsky Management website.
While Lynk & Co is as weird as it gets, this concept looks like something we’d all aspire to own. (Read More…)
New car brands don’t come around every day, and when they do, they never launch with a real, honest-to-God, physical car at the ready. I should say “almost never,” as Chinese automaker Geely’s collaboration with Volvo has already yielded automotive fruit.
That comes as a relief after the company told us to “think beyond the car.” Sure, Lynk & Co’s marketing hype is still omnipresent, but now there is something tangible to attach it to. (Read More…)
When word of Lynk & Co first trickled out, the yet-to-be-revealed global car brand sounded exactly like a garden variety mobility company. Oh, there’ll be ride-sharing and apps and all that, we thought.
Then the brand revealed that an actual real, physical vehicle is on the way. Developed from Volvo’s Compact Modular Architecture (CMA) platform, the model will debut on October 20. And while we have some teaser images, the company — a subsidiary of Chinese Volvo parent company Geely — remains maddeningly vague about what its future. (Read More…)