Mercedes-Benz began selling the ML in 1997. Seemingly more of a stretch, along came the BMW X5 two years later.
Then Porsche, not just a luxury carmaker but the preeminent German sports car builder, pulled the same stunt with the Cayenne in 2003. The move doesn’t seem so crazy now that Porsche produces 60 percent of its U.S. sales by way of the Cayenne and its little brother, the Macan.
Indeed, there were no surprises when earlier this year, in one fell swoop, the F-Pace became Jaguar’s best-selling model in its first month on the market, outselling the newly re-launched XF and the brand new XE right from the start.
But can the same strategy be replicated further upmarket? Much further upmarket, at a $232,000 price point? At a brand which suffered a 46-percent year-over-year sales decline in 2016’s first seven months?
Most definitely. The Bentayga is to Bentley what the Cayenne became to Porsche, what the F-Pace has already become at Jaguar. Only more so. (Read More…)