Everyone needs an SUV. That’s the mantra in today’s automotive market, and it’s not solely applicable to consumers.
Jaguar, an automaker that’s traditionally sold sedans and grand touring coupes, has seen its sales skyrocket atop an F-Pace emblazoned missile. Also from England, the Bentley Bentayga sports a fascia only a mother could love. Yet, it seems Bentley has found a number of maternal mothers with deep, offshore bank accounts more than willing to adopt Crewe’s latest offspring, resulting in 56 percent of Bentley’s total U.S. sales coming from its new SUV in August, the Bentayga’s first month on sale.
But those are established, luxury automakers. Surely, a small, single-model automaker can buck the SUV trend if its plan is to offer a limited number of models.
Or maybe it’s more important that it offers an SUV to its deep-pocketed clientele.