Curious fact: America’s two best-selling premium brands and one of the two fastest-growing premium brands are the three premium brands which rely the least upon SUVs and crossovers in the U.S. market.
We correctly believe that much of the growth in the luxury vehicle sector over the coming half-decade will be in the CUV category, but there’s no denying that the major players established productive, popular, profit-generating passenger car lineups many years ago.
• Most new crossovers introduced in 2014 were “premium”
• Majority of Jaguar-Land Rover, Acura, Lincoln sales come from utilities
• Porsche and Cadillac generate half their U.S. volume with utilities
SUVs and crossovers are assisting these brands – BMW, Mercedes-Benz, and Audi – in finding new avenues for growth, but their car divisions are large volume tools.
The same can’t be said for many of the mid-tier and low-volume luxury brands. Cars accomplish very little for Acura and Jaguar-Land Rover, generate only half of Cadillac’s volume, and produce only 45% of Lincoln sales. (Read More…)