America’s record-breaking new vehicle sales volume in calendar year 2015 was powered in part by better-than-average growth from premium automakers.
Yet after BMW, Mercedes-Benz, Acura, and Cadillac all failed to match the rate of industry-wide expansion in 2015, the first four months of 2016 have revealed that even more top-level premium brands are fading as the market for new vehicles continues to expand. U.S. auto sales are up 3.4 percent in 2016. Mercedes-Benz, Lexus, BMW (the three top-ranked premium auto brands), Acura, Cadillac, and Infiniti posted declining sales in the first-third of 2016.
Largely at fault are the passenger car divisions at each brand, but a number of high-volume SUVs/crossovers that are failing to match last year’s first-third sales pace, as well. (Read More…)