The Lexus RX isn’t a sales success; it’s a sales phenomenon. It’s a magical cash generating unicorn that can seemingly do no wrong. The RX outsells every other luxury vehicle in America. Despite sales being down 6.5 percent in 2015, the RX crossover nearly outsold the entire Lincoln brand. When the numbers were tallied, Lincoln brand as a whole beat the single Lexus model by just 617 units.
Why do I bring up the Lexus RX so early in a review ostensibly about a Lincoln crossover? Two reasons. We might as well talk about the elephant in the room and I genuinely don’t understand why the RX outsells the MKX by nearly 5:1. As I discovered during a week with the latest incarnation of Lincoln’s MKX, the Lincoln is quite simply a better Lexus than the RX.
In July 2015, for just the second time since arriving in America 15 months ago, the Porsche Macan outsold its bigger brother Cayenne.
Also in July 2015, for the first time since arriving in America 15 months ago, the Porsche Macan was the best-selling Porsche in America.
But is Porsche just using the Macan to appeal to Cayenne buyers who want something smaller or less expensive, thereby cannibalizing Cayenne volume in the United States? (Read More…)
BMW USA reported their first X4 sales in July 2014, 262 in all.
Former and even current BMW fans are apt to be disgusted by the notion of a less practical, more costly X3, particularly if those fans are in the large group of onlookers who also believe the X4 is the less stylish option, as well.
Yet while the X6 hasn’t become a high-volume product for BMW, it hasn’t had a negative impact on its X5 donor vehicle. Likewise, it’s unlikely that the X4 will eat into the X3’s volume, at least not to the extent that lost X3 sales won’t be made up by the additional X4s.
Of the 26,409 BMWs sold in the United States in July 2014, 23% were X models (not including xDrive variants of BMW passenger cars.) (Read More…)
With pricing for the Audi Q3 and Mercedes-Benz GLA announced, the fight for the luxury compact crossover sales crown is officially on. It’s going to be the most important battle of the year for the luxury car market.
Lexus is launching their long awaited small crossover at this month’s Beijing Auto Show. Dubbed the NX, it will be the first Lexus product with a turbocharged engine.
The RDX may have supplanted the MDX as Acura’s best-selling model, but Acura hopes to put the their mid-sized crossover back on top with the all-new 2014 MDX. To show us how they plan to do that, Acura invited us to Oregon to sample the new MDX for a day around Newberg. Even without the snazzy trip it’s easy to see that regaining the Acura sales crown shouldn’t be difficult. After all, the current MDX is Acura’s second best-selling vehicle and despite being seven years old (ancient in the auto biz) the MDX is still the best-selling 7-seat luxury SUV in America and the second best-selling mid-sized SUV/crossover period. How does one redesign success? Carefully.