BMW continues to spend industry-leading levels of money to lure luxury car buyers in the United States. Yet November was the twelfth consecutive month in which sales at the BMW Group declined, year-over-year, in the U.S..
Through the first 11 months of 2016, sales at BMW are down 10 percent compared with the same period in 2015; Mini volume is off 11 percent.
According to TrueCar, however, no automaker is spending more in incentives, on a per vehicle basis, than BMW of North America. November 2016 incentives at the BMW Group jumped 25 percent compared with November 2015 yet sales fell 16 percent.
How much cash on the hood do American luxury car buyers want? (Read More…)