In the endless rush to attract younger buyers, luxury car brands may have ended up alienating their traditional customer base – older buyers, specifically those old enough to collect social security – by implementing complex, technologically advanced features like touch screens and complicated infotainment systems. What if there were a way to opt-out?
Posted in Industry, Marketing, New Cars, News Blog, Sales
Tagged as infotainment, iPad, luddite, luxury cars, Technology
Tagged as infotainment, iPad, luddite, luxury cars, Technology
Recent Comments
mypoint02 - Good story Thomas. I can definitely relate. I tend to run my cars until they’re just about used up, then sell them. Usually I’m happy just to find a buyer and...
Lorenzo - You should see what the British are doing with theirs (and don’t forget, they drive on the wrong side of the road too): http://www.strangecosmos.co...
Lorenzo - They used to be called rotaries everywhere in America for about a hundred years, until traffic engineers decided to adopt the British “roundabout”...
NMGOM - Hi wmba …… Glad you got to drive and ATS (and let us here know your impressions), but did you also check out a RWD version? Briefly: 1) My comments were...
Doug DeMuro - The roundabout in Atlanta is on the southwest corner of Emory University’s campus, connecting North Decatur and Oxford Road. If you grew up in DC you...
oldyak - Nice view of the reality of life with an ‘old friend’…. Once, my pride and joy,my 1989 SHO Taurus now spends most days languishing in the driveway waiting,and...
oldyak - Beautiful car. I hope someone saves the company and the design. The closest america got to a Alfa Romeo in the purist sense… Now let the Alfa bashing...
Ooshley - I’m no metallurgist but I guess if the differing ore types have complimentary trace element amounts for steel making it’d...
jcwheels - by the way, I’ve been consistenly getting an average of 33mpg with a 70% fwy / 30% city mix, of course, I drive like a...
Mikein08 - I grew up in Washington, DC, where there are many roundabouts (aka “traffic circles” in my day) and so learned about these things early in my...