It seems Porsche will have more than the GT2, GT3, and GT4 monikers to play with for its range of sports cars and SUVs.
After going broke for so long, Lotus Cars CEO Jean-Marc Gales says his company will be back in the black by March 2017, when FY 2016 ends.
Another red ragtop? What is this guy thinking? I promise. I’m not a hairdresser, or whatever BS-esque image you might have of me.
I just dig small, unusual, cheap cars that are fun to drive on the street.
While most car companies try to persuade broad swatches of people to buy their cars, Lotus is trying a new/old approach in promoting their new Evora 400 model, telling some folks that maybe Lotus’ fastest model is just not for them. (Read More…)
Is it possible to apply Colin Chapman’s lightness philosophy to SUVs? Lotus believes it could, should the storied automaker enter the game.
Coming this fall to the U.S., the Lotus Evora 400 made its official debut at the 2015 Geneva Auto Show.
With news that Lotus won’t be selling any 2015 model year cars in the United States, minuscule sales in their home market of the UK, and announcement of the impending layoff of about a quarter of the firm’s global workforce, many observers think that the company Colin Chapman founded 62 years ago is circling the drain. While there are certainly dark clouds in Lotus’ financial picture, having booked about $447 million in loses over the previous two fiscal years, there is some silver lining some of those clouds. Worldwide Lotus car sales are up dramatically. (Read More…)
Reports of the demise of Lotus in America have been greatly exaggerated. Lotus will revive the Evora for a 2016 model year run, complete with up-to-spec airbags, while dealers will be held over by whatever remaining inventory is left from the 2014 model year (or earlier).
Brits love British cars. Even if the vast majority of traditionally British brands are now foreign-owned – Tata runs Jaguar and Land Rover, for example, and Rolls-Royce and Bentley belong to BMW and Volkswagen, respectively – the loyalty carved out by these famous automakers is tangible.
Lotus’s forthcoming departure from the American market is of little surprise to enthusiasts familiar with the company’s situation. Malaysia’s Proton owns the company, but unlike the aforementioned British brands, Lotus has not held on to any meaningful trace of the UK car market. (Read More…)
Back in 2013, Jack Baruth conducted a road test of the Lotus Evora IPS (that’s Lotus speak for automatic), comparing it to the standard bearer of 2+2 sports cars, the Porsche 911. Much to the consternation of the Porsche PR department, Baruth’s verdict was in favor of the Evora:
Even with a less-than-perfect automatic, the Lotus still wins. The 911 PDK is a great two-pedal car, but the Evora IPS is simply a great car, with or without a third pedal.
The Evora died an ignominious death at the hands of regulatory and market forces. Sports cars have never been quicker, more efficient, more reliable or easier to own and operate. The Lotus Evora is a casualty of such progress.