Nearly five years after the first Mazda CX-5 became an instantaneous success for Mazda North America, the automaker has revamped its best seller. Revealed on the eve of the 2016 Los Angeles Auto Show, the 2017 Mazda CX-5 should have little trouble capitalizing on the momentum created by the oft-praised crossover.
In 36 of the last 45 months, year-over-year CX-5 volume has increased, a striking achievement given the Mazda brand’s struggles to earn mainstream market share in the United States. Mazda brand sales are down 8 percent in the U.S. this year.
But the CX-5 is another story; the bright light at a brand where the midsize car is ignored, the biggest and smallest crossovers are niche products, the compact is fast fading, the subcompact and minivan have both been extinguished, and the most famous product is the brand’s least common product.
Tonight’s 2017 Mazda CX-5 reveal is hugely important to Mazda, as nearly four-in-ten sales in Mazda’s U.S. showrooms are generated by the brand’s surprisingly fun to drive CR-V fighter. (Read More…)