By on November 29, 2013

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Buying a new car is exciting and if you are like me, you spend weeks comparing the possible candidates. You start out by looking at photos and reading road tests. You gather sales brochures, pour over the spec sheets and examine the option packages. You compare prices, build fleets of similarly optioned virtual vehicles at the manufacturers’ websites and eventually head to the dealership. You kick the tires, poke, prod and handle the merchandise. You find things you don’t like and things you do. You take a test drive, go home to think and come back to drive again. Eventually you buy.

Signing the papers on a new car is pure euphoria. It’s an orgasm of consumerism. Your signature spills out the end of the pen and onto the paper in the ultimate release after weeks of delicate maneuvering and pent-up anticipation. It is the point where years of scrimping and saving intersect with the idea that the future is a real place and that you are committed to going there. When the act is completed, you are exhausted but happy. You’ve made your choice, are locked into the relationship and have no choice but to be happy with what you’ve done. You have invested too much to admit to making a mistake. (Read More…)

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