Aston Martin filed a trademark for a thatched-diamond logo over the summer, designated primarily for small merchandise and marketing endeavors. It looks like two opposing Volkswagen emblems laid atop each other and is about as iconic as any random series of intersecting lines could be. Fortunately, it seemed like it would only appear on less-relevant Aston-related trinkets — with items like shaving kits, polo shirts, and attache cases being a worst case scenario.
Then, earlier this week, Aston Martin made a secondary filing that included those items, mobile devices, automotive chassis and vehicle designs. Meaning that the we will assuredly be seeing this new design on merchandise affiliated with Aston Martin and possibly even its cars. (Read More…)
I work with logos in my day job and it’s always nice to see a clever logo design. Maybe I’m strange but things like the negative-space arrow in the FedEx brand excite me.
That’s why I’m a bit perplexed about the current badge Ford uses on its F-150 pickup trucks.
Is that logo worth $160?
Far be it from me to criticize others for trying to leverage profit. I like capitalism, so charging rich folks ridiculous amounts of money for trifles only the hoi oligoi can afford is just ducky with me. Some years ago (you can figure out when from the prices) I remember reading an automotive column at the New York Times or the Wall Street Journal which said that when you’re buying an expensive German car, a S-Klasse Mercedes Benz or a BMW 7 Series, you have to be careful when checking off items on the options list, because you can easily turn a $80,000 car into one nicely into the six figures. My thought at the time was that not many folks were scrimping to make the payments on an S or 7 and that if you could genuinely afford spending 80 grand on a car, you could probably swing the payments on one costing 25 or 30 percent more. Still, the prices that companies like Porsche and Ferrari charge for some of their optional features are worthy of note, and possibly mockery for the seller and buyers as well. Well, you can put Terry Southern’s Magic Christion on the DVD player or cue up Badfinger’s Come And Get It, because today we’re going to look at how some fools part with their money, sonny.
Cadillac is making a major change to its logo for the first time since 1999, rumored to be appearing for the first time next month at Pebble Beach. If Cadillac does use the Pebble Beach festivities to introduce the large RWD flagship sedan that Dan Akerson recently announced, you can expect to see it bearing the new logo for its public debut as well. The current logo is rather long in the tooth for a Cadillac emblem. It’s usually changed more frequently, 40 times since it was first used in 1906. The latest iteration will not have the laurel wreath that currently surrounds the coat of arms. (Read More…)
According to a report in the Detroit Free Press, GM North America President Mark Reuss has suggested that Buick might be revising its “tri-shield” logo, which dates to the 1950s. The current all chrome version has been in use for the past decade or so.