The Truth About Cars » lincoln motor company http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 03 May 2016 20:50:04 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 2014 Beijing Auto Show:Lincoln Debuts New MKX Concept Outside U.S., Annouces Chinese Dealers http://www.thetruthaboutcars.com/2014/04/2014-beijing-auto-showlincoln-debuts-new-mkx-concept-outside-u-s-annouces-chinese-dealers/ http://www.thetruthaboutcars.com/2014/04/2014-beijing-auto-showlincoln-debuts-new-mkx-concept-outside-u-s-annouces-chinese-dealers/#comments Mon, 21 Apr 2014 16:00:12 +0000 http://www.thetruthaboutcars.com/?p=805426 As part of the launch of its luxury brand in China, the first step in its strategy of making Lincoln into a global brand, Ford Motor Company used AutoChina 2014, aka the Beijing auto show, to debut the next version of Lincoln’s MKX midsize crossover. The reveal of the MKX Concept is the first time […]

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As part of the launch of its luxury brand in China, the first step in its strategy of making Lincoln into a global brand, Ford Motor Company used AutoChina 2014, aka the Beijing auto show, to debut the next version of Lincoln’s MKX midsize crossover. The reveal of the MKX Concept is the first time […]

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Lincoln to Consider “Legacy” Names Due to Chinese Influence http://www.thetruthaboutcars.com/2013/11/lincoln-to-consider-legacy-names-due-to-chinese-influence/ http://www.thetruthaboutcars.com/2013/11/lincoln-to-consider-legacy-names-due-to-chinese-influence/#comments Fri, 29 Nov 2013 16:04:37 +0000 http://www.thetruthaboutcars.com/?p=666594 Remember when Lincoln had cars with names such as Mark, Continental, Zephyr, Town Car and Versailles? Alas, unless you want to own a body-on-frame SUV from the newly renamed Lincoln Motor Company, your choices begin with MK, and end with a letter that somehow corresponds to the model in question. Should Ford’s VP of Global […]

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Remember when Lincoln had cars with names such as Mark, Continental, Zephyr, Town Car and Versailles? Alas, unless you want to own a body-on-frame SUV from the newly renamed Lincoln Motor Company, your choices begin with MK, and end with a letter that somehow corresponds to the model in question. Should Ford’s VP of Global […]

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Ford Styling Chief: Lincoln “Not True Luxury” http://www.thetruthaboutcars.com/2013/08/ford-styling-chief-lincoln-not-true-luxury/ http://www.thetruthaboutcars.com/2013/08/ford-styling-chief-lincoln-not-true-luxury/#comments Wed, 28 Aug 2013 14:57:59 +0000 http://www.thetruthaboutcars.com/?p=501489 In remarks with the Detroit News’ Karl Henkel, J Mays, Ford’s chief stylist and a senior vice president of the automaker, acknowledged that the Dearborn automaker’s Lincoln brand has lost cachet as a luxury brand and that it will take years to turn the brand around. “No, we’re not true luxury. We’re in an investment […]

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In remarks with the Detroit News’ Karl Henkel, J Mays, Ford’s chief stylist and a senior vice president of the automaker, acknowledged that the Dearborn automaker’s Lincoln brand has lost cachet as a luxury brand and that it will take years to turn the brand around. “No, we’re not true luxury. We’re in an investment […]

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Abandon All Hope, Ye Who Watch This http://www.thetruthaboutcars.com/2013/02/abandon-all-hope-ye-who-watch-this/ http://www.thetruthaboutcars.com/2013/02/abandon-all-hope-ye-who-watch-this/#comments Fri, 01 Feb 2013 12:21:53 +0000 http://www.thetruthaboutcars.com/?p=476014 I’ll admit it: when I wrote my anguished screed regarding the ridiculous curated-Tweet Lincoln “Motor Company” advertisement-in-progress, I sincerely hoped that I would be wrong. I secretly thought: hey, there are some smart people involved, and “crowdsourcing” might produce the work of Shakespeare as easily as an infinite number of monkeys on typewriters. Boy, was […]

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I’ll admit it: when I wrote my anguished screed regarding the ridiculous curated-Tweet Lincoln “Motor Company” advertisement-in-progress, I sincerely hoped that I would be wrong. I secretly thought: hey, there are some smart people involved, and “crowdsourcing” might produce the work of Shakespeare as easily as an infinite number of monkeys on typewriters. Boy, was […]

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An Open Letter To Jim Farley, Mark Fields, And Everyone Else Re: Lincoln http://www.thetruthaboutcars.com/2012/12/an-open-letter-to-jim-farley-mark-fields-and-everyone-else-re-lincoln/ http://www.thetruthaboutcars.com/2012/12/an-open-letter-to-jim-farley-mark-fields-and-everyone-else-re-lincoln/#comments Wed, 05 Dec 2012 14:00:55 +0000 http://www.thetruthaboutcars.com/?p=469158 What’s up. It’s your boy, JB. You know, the guy who isn’t allowed on your press trips any more. I’m not sure exactly why. It has something to do with me supposedly misusing one of your complimentary hotel rooms as a place to do something besides examine the press kit. I don’t know why it’s […]

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What’s up. It’s your boy, JB. You know, the guy who isn’t allowed on your press trips any more. I’m not sure exactly why. It has something to do with me supposedly misusing one of your complimentary hotel rooms as a place to do something besides examine the press kit. I don’t know why it’s […]

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Lincoln Announces Name Change, Nobody Cares http://www.thetruthaboutcars.com/2012/12/lincoln-announces-name-change-nobody-cares/ http://www.thetruthaboutcars.com/2012/12/lincoln-announces-name-change-nobody-cares/#comments Mon, 03 Dec 2012 16:55:24 +0000 http://www.thetruthaboutcars.com/?p=468974 The big auto news on Twitter this morning – Lincoln is now known as “Lincoln Motor Company”, and they’ll be rolling out the name change with a brand new Superbowl ad. That’s great, but where’s the product? As it stands now, Lincoln’s product lineup is in shambles. The new MKZ may be stunning and beautifully […]

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The big auto news on Twitter this morning – Lincoln is now known as “Lincoln Motor Company”, and they’ll be rolling out the name change with a brand new Superbowl ad. That’s great, but where’s the product? As it stands now, Lincoln’s product lineup is in shambles. The new MKZ may be stunning and beautifully […]

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