I’ll admit it: when I wrote my anguished screed regarding the ridiculous curated-Tweet Lincoln “Motor Company” advertisement-in-progress, I sincerely hoped that I would be wrong. I secretly thought: hey, there are some smart people involved, and “crowdsourcing” might produce the work of Shakespeare as easily as an infinite number of monkeys on typewriters.

Boy, was I wrong.

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What’s up.

It’s your boy, JB. You know, the guy who isn’t allowed on your press trips any more. I’m not sure exactly why. It has something to do with me supposedly misusing one of your complimentary hotel rooms as a place to do something besides examine the press kit. I don’t know why it’s a big deal. You’re acting like I put on a satin “dragon suit”, performed immoral deeds using a mudshark, and/or threw a TV out the window. That didn’t happen. I specifically left my satin dragon suit at home that weekend so I can say for sure that it didn’t happen. Maybe that wasn’t it at all. I don’t know. We don’t need to discuss it now. Just censure me and move on.

Plus, it isn’t like you guys haven’t made mistakes yourselves, and more recently, too. I mean, Jimmy Fallon? Curating Tweets? CURATING TWEETS? JIMMY FALLON “CURATING” TWEETS? I need you to stop reading this letter right now so you can go home, cut out a section of your garden hose and savagely beat whoever came up with that idea until they can’t walk any more. Wait. Make that “type”. Can’t type any more. That’s especially important. Because I think that idea probably originated with them typing an e-mail to someone, and until that can’t happen again none of us are safe.

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The big auto news on Twitter this morning – Lincoln is now known as “Lincoln Motor Company”, and they’ll be rolling out the name change with a brand new Superbowl ad. That’s great, but where’s the product?

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