After standing outside the party in the cold, hoping someone inside would hear its plaintive knocking, Lincoln Motor Company is now on the sales rebound.
The restyled MKX is a hit, we’re getting a better looking (and faster) MKZ, and the new Continental is on the way, but there’s also buzz about a another historic nameplate potentially making a comeback. That model is Zephyr — a name Ford Motor Company recently applied to trademark, though if it’s for use on a vehicle, it should probably reconsider. (Read More…)
Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.
Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask. (Read More…)
TTAC commentator claytori writes:
This email is about my 80-year-old mother-in-law Shirley, who is a sweetie and thinks I can fix anything. I hit the MIL jackpot.
Shirley owns a 2010 Lincoln MKZ 3.5 V6 with about 35,000 miles on it. About a year ago, the battery died on the Lincoln. CAA replaced it with another battery with a 13-month replacement warranty, on which less than 1 week remains.
Two weeks ago, the car wouldn’t start again, so I boosted it from my Saab 9-3, which sits beside the Lincoln in a heated garage. It started right away. As she doesn’t drive it more than about 3 miles at a time, I drove the car for a day to charge up the battery.
The battery was great for two days — then dead again.
TTAC commenter Sobro writes:
Insert friendly greeting and small talk here. I was lucky that Sajeev is a sunroof enthusiast as well as a Ford fanboi when he promptly answered my question about the clunking roof in my wife’s 2003 Lexus ES300.
At 170,000 miles, her glorified Camry is nearly as grounded to the ground as it ever was. However, she is starting to get antsy about driving a 13-year-old car. She prefers a sedan with a worry free, quiet, comfortable ride. I prefer she drives the wheels off this car (or it goes to 250,000 miles, whichever comes first) and we pay the occasional $1,200-1,500 non-maintenance repair bill.
We have been hit with the first one already: a busted rear main seal. Sadly, my opinion is not being polled.
Øyvind Birkeland is a Mechanical Engineer from Norway who works with developing internal combustion engines. A lifelong car enthusiast, he owns a 1961 Ford Anglia which has been sitting in a barn for 20 years. Mr. Brikeland is a Panther Lover, having owned a 1997 Crown Victoria LX in the past. After reading the recent review of the MKZ here on TTAC and hearing about the fallout, he contacted us to offer his thoughts regarding the car — JB
This summer my girlfriend and I decided to do a road trip across the US from LA to Miami. Like many Europeans we have been thinking and dreaming about doing something like this for a while, so this year we decided to do it. We booked a flight to LA and a return ticket from Miami 23 days later. A lifelong car enthusiast, the biggest job for me during the preparation for this trip was to find the right car. I was seriously considering buying back my ’97 Crown Vic LX which I had owned while living in San Diego and using it for the trip, but I didn’t know what shape it was in and I deemed it too risky. We decided to get a rental instead. It was imperative for me to have an American car; coming back home to Europe and telling people I did a 4000 mile Trans-American road trip in a Kia would be an embarrassment I would not have been able to live with. Luckily National provides a rental class which only includes Cadillacs and Lincolns. We booked it without knowing which model we were going to get.
We’ll make this short and simple. Derek Kreindler’s forthright review of the new Lincoln MKZ was posted a month and three days ago. Immediately after the review went live, Derek’s next press loaner from Ford was canceled with no reason given. All further requests for Ford press loaners in Canada have been denied. On August 6th, I sent an email to Ford’s head of PR in Canada.
It would appear that Lincoln’s upcoming replacement for the MKS sedan will be aimed squarely at the Chinese market. Rumors of a proper RWD flagship notwithstanding, the die has been cast, and it’s all entry-luxury-derived from here on out.
Please welcome TTAC reader John Mohr (username J.Emerson) and his guest contribution to our site
In 2004, my family decided to replace our soon-to-be-off-lease Ford Focus Wagon with another Ford product, having been quite satisfied with our little five-door. This being the height of the Bush-era full-size SUV binge, we were barraged with row upon row of new Explorers, Expeditions, and Excursions when my parents suggested that we wanted a “sensible 4-door family car.” My mother couldn’t have cared less about such monstrosities, but she didn’t like the recently-redesigned Taurus either, and she wanted something larger than her old Focus. Eventually, they got a deal on a new Crown Victoria LX, a car that served us well for many years. The salesmen couldn’t wait to get rid of it; it was an ‘03, and as I said before, nobody wanted bargain-brand full-size sedans in the middle of the Bush years. Most importantly, this particular car shopping experience was my wake-up call to the artificiality of Ford’s luxury branding attempts. And thinking about it now helps me to understand why Ford is content to let the Lincoln line become nothing but a set of badge-engineered clones.
“Quality means doing it right when no one is looking.” – Henry Ford
Anyone who aspires to review cars should give Mary Walton’s “Car: A Drama of the American Workplace” a careful examination. In 392 pages, Walton introduces us to the men and women who went through the gruelling task of designing, engineering and planning DN101, the second-generation Ford Taurus that was meant to dethrone the Toyota Camry once and for all from its spot as America’s favorite car. Only the hardest of hearts would fail to identify with the Ford staffers who spent billions of dollars and countless hours slaving away at a project that ultimately flopped in the marketplace. I know it gave me pause for a long time when it came time to review a car. I began to second guess whether it was right to harp on some poorly fitting trim or wonky steering feel or a carried-over powertrain. Surely, someone wanted to do better, but budget constraints, infighting or other external factors must have conspired to taint their platonic ideal of an automobile.
And then I spoke to someone who worked at Ford and told me the story of their mother’s car shopping experience. “I went to the Lincoln dealer with her to look at a new MKZ,” he told me. “I was there, wearing my Ford jacket, picking the car apart on the showroom floor, cussing and spitting tobacco into a cup. There was flash (extra plastic that hasn’t been filed away) on the fascia. The fit was poor. My mom ended up buying a Lexus.”
Suddenly I didn’t feel so bad anymore.
When the Lincoln MKZ was introduced, Ford Motor Co. took the unusual step of pricing the MKZ Hybrid the same as the non-hybrid version of the car, $35,925. Assuming that would mean a good take rate for the Hybrid, Ford production planners for the 2013 model year set the mix at 20% for the gas-electric MKZ. The take rate turned out to be so good that for 2014, 40% of MKZs made will be hybrids. That’s what Raj Nair, Ford’s group vice president of global product development, said at the automaker’s Dearborn campus on Tuesday. Hybrid sales in the U.S. market overall are up 18.3% for the first six months of this year, compared to 2012, and Ford has been benefiting from that surge. Ford’s share of the hybrid and EV market is now close to 16%, a huge improvement of 12% over last year. The C-Max, Fusion and MKZ hybrids have given the company a strong presence in the hybrid market. Ford attributes part of it’s overall U.S. market share increase of almost 1% over 2012 to electrified vehicle growth. For the first six months of 2013, Lincoln sold 3,090 MKZ Hybrid models, an average of 515 cars a month, but now that production delays that hampered the revised MKZ’s launch have apparently been overcome, for the 2nd quarter sales exceeded 715 units each month, closely matching the current build rate at Ford’s Hermosillo, Mexico assembly plant.
Source: The Detroit News