I recently wrote an article entitled “Lincoln Can and Will Come Back,” in which I insisted that Lincoln would, someday soon, rise from the ashes and return to its rightful place as a top luxury brand for people who can’t afford an Infiniti. Many of you thought I was crazy, largely because Lincoln’s lineup consists of five re-skinned Fords, all of which share the same name.
But as a patriotic American, I am certain that Lincoln will come back. In fact, I believe its resurgence has already begun, as I will illustrate with a comparison between the Town Car and the MKT. I know what you’re thinking: Why are you comparing the Town Car with a … wait, what the hell is an MKT? Is that a sedan? The answer is: because that’s what Lincoln is doing. You see, Lincoln is telling current Town Car drivers – in other words, airport limo services and Jack Baruth – that the MKT is the Town Car’s rightful replacement. Also, the MKT is not a sedan, but rather a medium-sized hearse that Lincoln calls a crossover.
So let’s see how it stacks up in a comparison.