Car and Driver released renderings of the next Lincoln MKS aka Project GOBI aka the Lincoln flagship supposedly inspired by the 2002 Lincoln Continental concept. We spoke with someone well placed, and they provided us with some further insight. Apparently the rendering is not entirely accurate.
Tag: Lincoln MKS
Breaking into the Luxury market isn’t easy. Toyota has arguably had the most success with Lexus, the only full-line luxury marque sold in America that isn’t German. Infiniti gave up on trying to go head-to-head with the S-Class and 7-Series when they ditched the Q, and Cadillac has yet to have a complete and coherent strategy. Meanwhile Acura started off strong with the Legend, created a competent E/5 competitor with the all-wheel-drive RL, and then things started to fall apart. Can the RLX bring the brand back?
Jack’s proposal for a new Continental may have won over the hearts and minds of our readership, but Lincoln’s near-term product plans are erring on the side of conventional.
Consumer Reports tested the latest offerings of Detroit automakers, did not like the Dodge Dart, was frustrated by the Cadillac XTS, was underwhelmed by the Lincoln MKS, and put off by the Chevrolet Spark. CR ended up recommending a Japanese Lexus ES instead. (Read More…)
Despite debuting over seven years ago, extensively refreshed in 2009 and nip/tucked again in 2011, the Acura RL remains a mystery. Flagship products usually sell in small numbers, but the RL is one of the rarest sedans in America. This isn’t exactly been a badge of honor for Acura. Overlooked by shoppers who flock to the cheaper Acura TL and largely forgotten by the automotive press (after all these years, TTAC has never fully reviewed the RL) With a full replacement due next year in the form of the RLX concept, I hit Acura up for an RL for a week to see how a flagship product from a major brand could manage to sell just 56 vehicles in Canada and 1,096 in the USA in 2011. For those who like statistics, the TL outsold the RL by 2,850%. Ouch.
If Lincoln were a person, it would have been committed to a psych ward years ago. Battered by corporate politics, economic cycles, and a desire to both retain traditional customers and conquest new ones, the brand has lacked a coherent identity for over a quarter-century. There have been times when each of its models was the product of a different strategy and expressed (or failed to express) a different design language. In the early 2000s Lincoln seemed to finally be getting its shit together, with a brilliant Continental Concept and a common design language applied to all of its 2003 models. Then the wheels came off the wagon—again—and a bankruptcy-skirting Ford had no choice but to cancel the ambitious cars in the PAG pipeline and redo Lincoln on the cheap. Did they spend their pennies well? What is a Lincoln in 2010? There’s no better place to find out than the driver’s seat of the current flagship, the MKS EcoBoost.