With November’s sales results in hand, we asked four months ago whether Ford Motor Company’s Lincoln division had reached “Peak MKC.” Initial evidence suggested the Escape-related small crossover wasn’t able to cross the threshold from middling success in the Acura RDX and Audi Q5-dominated small luxury CUV arena into the upper tier.
With the MKC’s U.S. sales results from the first-quarter of 2015 now in, there’s yet more evidence leading us to believe that demand for the MKC – at its current price point, with its current level of incentives, without a new MKX stealing limelight – won’t climb noticeably higher. (Read More…)
After increasing sales of the brand’s new Escape-related small crossover in five consecutive months, Lincoln MKC volume levelled off in November 2014 at 2152 units. This represents a 2% drop from the total achieved by the MKC in its best month, October, when 2197 were sold. America’s new vehicle market was 2% larger in November than it was during the prior month.
Have we therefore reached the MKC’s maximum monthly volume? Dealers have plenty of copies to sell: there was a 116-day supply at the beginning of November. 2150 sales per month would put the MKC in the same territory as the much larger and more costly Mercedes-Benz GL-Class, ahead of the smaller BMW X1 and also-ex-PAG Volvo XC60, but well back of class leaders like the Acura RDX, Audi Q5, Mercedes-Benz GLK, and BMW X3. This year, the latter four are generating 3610, 3443, 3013, and 2820 average monthly sales, respectively. (Read More…)
You all know the story by now. Journalist gets Lincoln. Lincoln has some obvious flaws. Journalist says some over the top (but accurate) things about Lincoln. Lincoln gets mad, pulls access. TTAC’s commenters step in to save the day. But the story isn’t over.
Last year, TTAC reviewed the Lincoln MKZ, and found it wanting. Poor build quality, sub-par fuel economy and questionable value for money led me to write a review that, while accurate in its portrayal of the cars faults, went above and beyond the call of duty as far as verbal vitriol was concerned. We all know what happened next, and in the end, it was only due to an outpouring of support from the B&B that TTAC was given access to Ford’s press fleet again. Note that in that time, we didn’t once drive a Lincoln.
Over the past week, two separate readers have emailed regarding the Lincoln MKC. “How can the most important Lincoln in years be hitting dealer lots,” asks one reader “and yet there’s zero marketing behind it?”
There are so many automakers chasing the segment, perceived to be red hot, that one is tempted to set up a keyboard macro to type out “compact crossover”. The next step in Ford’s attempt to revive the Lincoln brand is exactly one of those, the 2015 MKC.
Lincoln tries to do an Evoque by taking a Ford platform and an Ecoboost engine while going heavy on the premium.
An Escape-based Lincoln crossover? Sounds like it would be a total snooze, right? Could be a lot worse. The 2.0L Ecoboost is under the hood and it looks fairly production-ready.