You all know the story by now. Journalist gets Lincoln. Lincoln has some obvious flaws. Journalist says some over the top (but accurate) things about Lincoln. Lincoln gets mad, pulls access. TTAC’s commenters step in to save the day. But the story isn’t over.
Tag: lincoln mkc
Last year, TTAC reviewed the Lincoln MKZ, and found it wanting. Poor build quality, sub-par fuel economy and questionable value for money led me to write a review that, while accurate in its portrayal of the cars faults, went above and beyond the call of duty as far as verbal vitriol was concerned. We all know what happened next, and in the end, it was only due to an outpouring of support from the B&B that TTAC was given access to Ford’s press fleet again. Note that in that time, we didn’t once drive a Lincoln.
Over the past week, two separate readers have emailed regarding the Lincoln MKC. “How can the most important Lincoln in years be hitting dealer lots,” asks one reader “and yet there’s zero marketing behind it?”
There are so many automakers chasing the segment, perceived to be red hot, that one is tempted to set up a keyboard macro to type out “compact crossover”. The next step in Ford’s attempt to revive the Lincoln brand is exactly one of those, the 2015 MKC.
Much like Jeremy Clarkson and the Vauxhall Vectra, the Lincoln MKZ will forever live in infamy in TTAC lore, but I’m a little more optimistic for the MKC, whch is set to bow at next week’s Los Angeles Auto Show.