There remains a select group of American car buyers who are actually buyers of cars. In fact, there are still American car buyers who want American cars. Indeed, there are still a number of American car buyers who want American luxury cars.
As an example, consider the all-new Lincoln Continental.
It’s not a hot seller — at least not in the conventional sense of the word. The new Lincoln Continental isn’t topping the sales charts. Indeed, given the fact, in November, the Continental was America’s 17th-best-selling premium brand car, it may not even be a warm seller.
But there are a couple of indicators that suggest the 2017 Lincoln Continental is over-performing; that it’s exceeding Ford Motor Company’s expectations. That’s not bad news for America’s remaining handful of American luxury car aficionados, especially with the measure of success being enjoyed by a cross-town Continental rival. (Read More…)