Chrysler has been on a steady upswing since the dark days of bankruptcy. Throughout its merger with Fiat, each model has been updated or completely replaced. Jeep has been the shining star of the core brands, selling every Grand Cherokee and Wrangler they can make. Even the controversially styled Cherokee has been fairly well receieved. The next vehicle in the Jeep lineup will be the small Renegade, designed to attract “a new wave of youthful and adventurous customers around the world to the brand.” We concur.
TTAC Commentator SupremeBrougham starts us off:
I found this jem at my local Ford dealer the other day and I thought I’d share it with you so you can share it with the others. It’s a real one of a kind!!! (Read More…)
Once upon a time, in a country known as America, SUVs roamed the land with large-displacement inline 6s, optional V8s, and locking axles. Nobody had heard of a “cute ute.” Of course, gasoline was also under a buck a gallon. Today the landscape is different. While the last energy crisis caused entire vehicles to downsize, the response to the latest energy “crisis” (and government pressure) has been to downsize engines while leaving the rest of the vehicle intact. Case in point? The Ford Edge EcoBoost. No, this isn’t the 3.5L fire-breathing twin-turbo you’ve heard about before, this is the all-new 2.0L engine that puts the Eco in EcoBoost.
Don’t believe the hype. The 1986 Taurus was not “the car that saved Ford.” Trucks saved Ford in the late Eighties and early Nineties, as consumer tastes moved away from the one-sedan-fits-nearly-all market in favor of the newly popular SUV. Nor can the 2010 Taurus save a Ford beset by problems on all sides. There are no longer enough potential mid-sized car buyers to make a huge impact on the company’s bottom line, and most of those buyers are really better candidates for the smaller, more affordable Fusion.