I’ll put the pedal to the flo-ah/of my two-tone Ford Exploh-ah
You know how it’s done.
– Ice Cube, Down For Whatever
The great O’Shea Jackson penned that lyric in 1993, and I know exactly what Ford Explorer he meant. Back in the day, the Explorer Sport was a three-door SUV that could be bought as either RWD or 4WD. It was based on the Ranger, and it was available in a black-and-silver combo that would have undoubtedly pleased Cube, who was the world’s most famous Raiders fan (somewhat presciently, he also accented the word Fleeeeeeex in that song). Back then, the Explorer was being leased by everyone from wannabe rappers to bored Northern Virginia Housewives because Ford was guaranteeing residual values that were simply otherworldly. It was the first SUV that I can remember being that ubiquitous.
Then the whole Firestone thing happened.
The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt. The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.
The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro. At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.
Chrysler has been on a steady upswing since the dark days of bankruptcy. Throughout its merger with Fiat, each model has been updated or completely replaced. Jeep has been the shining star of the core brands, selling every Grand Cherokee and Wrangler they can make. Even the controversially styled Cherokee has been fairly well receieved. The next vehicle in the Jeep lineup will be the small Renegade, designed to attract “a new wave of youthful and adventurous customers around the world to the brand.” We concur.
TTAC Commentator SupremeBrougham starts us off:
I found this jem at my local Ford dealer the other day and I thought I’d share it with you so you can share it with the others. It’s a real one of a kind!!! (Read More…)
Once upon a time, in a country known as America, SUVs roamed the land with large-displacement inline 6s, optional V8s, and locking axles. Nobody had heard of a “cute ute.” Of course, gasoline was also under a buck a gallon. Today the landscape is different. While the last energy crisis caused entire vehicles to downsize, the response to the latest energy “crisis” (and government pressure) has been to downsize engines while leaving the rest of the vehicle intact. Case in point? The Ford Edge EcoBoost. No, this isn’t the 3.5L fire-breathing twin-turbo you’ve heard about before, this is the all-new 2.0L engine that puts the Eco in EcoBoost.
Don’t believe the hype. The 1986 Taurus was not “the car that saved Ford.” Trucks saved Ford in the late Eighties and early Nineties, as consumer tastes moved away from the one-sedan-fits-nearly-all market in favor of the newly popular SUV. Nor can the 2010 Taurus save a Ford beset by problems on all sides. There are no longer enough potential mid-sized car buyers to make a huge impact on the company’s bottom line, and most of those buyers are really better candidates for the smaller, more affordable Fusion.