By on May 9, 2012

Scion has had a sordid past. Originally, Scion was Toyota’s solution to a lack of 18-25 year old shoppers. Over the past 9 years however Scion has lost their way and lost their youth. Their median buyer just turned 42. The tC coupe, which started out as a car for college kids, now has a median buyer of around 30. Scion claims the FR-S is a halo car – to me, that means the FR-S will be bought by older drivers (who can actually afford it), attracting younger buyers to their showrooms. Despite being out of the target demographic, Scion flew me to Vegas to sample the FR-S’s sexy lines to find out.

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Recent Comments

  • danio3834: I agree with this. Buick exists. Push Cadillac into full premium high price territory.
  • alff: Too big to act ethically
  • danio3834: CTCimarron!
  • danio3834: Ditto. Though that’s not for the CT6 Platinum that I would want. I had a chance to spend some time...
  • TW5: If Cadillac can build the concept vehicles, they can build the real thing, imo. They should commit to scaling-up...

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