I’ll have to dig up the press kit to double check but I seem to recall that more than a dozen years ago, Puma and Fila were already selling about $250 million a year worth of Ferrari branded shoes and apparel. While a lot of people mocked Cadillac brand-strategy-whatever Melody Lee for her recent comments about turning Cadillac into a luxury brand, not just a seller of cars, licensing deals and brand extensions like the Porsche Design retail shops are now big business in the car biz. (Read More…)
The last attempt at saving Saab failed when GM said it would not supply or license technology to Saab if it were 100% owned by PangDa and Youngman, scuttling the Chinese firms’ bid for outright control of the company. Now the two firms have sent a revised proposal to The General in hopes that they can provide safeguards for intellectual property, allowing them to purchase Saab without losing the link to GM. After all, both the 9-3 and 9-5 rely on GM technology and parts, while the 9-4X is wholly supplied by GM. Rachel Pang of PangDa tells TTELA.se
We have not discussed any changes with regard to ownership structure. We are concentrated on the GM issue… It’s about more commercial terms. We want to meet them and have asked for a meeting. First we must give them time to review our proposal. We are waiting for GM’s response and then we will of course respect it.
Of course, our understanding is that “the GM issue” is the same as the ownership structure issue… and keep in mind, PangDa and Youngman are looking for a meeting, not an agreement from GM. Which means this could drag on a while… and wouldn’t you know it, it’s time for Saab to pay salaries again.
Editor’s note: Car News China has some pictures of the Dongfeng EQ250 in police livery, accompanied by the nearly-unbelievable tale of the HMMWV’s Sinification, which we have excerpted here. Do surf over and check out one of the better Chinese car blogs out there.
AM General tried to sell the HMMWV to the People’s Liberation Army (PLA) in the late 1980′s.
The PLA however had no interest in the vehicle by that time, they thought it too big and heavy. AM General left one HMMWV in China, hoping the Chinese would change their mind. They did after the first Gulf War in 1991 when the HMMWV was on every TV screen in the world, seen as a winning vehicle that could cross every desert.