Up to this point, the arrival of a potential familial rival has not hindered the success of the Lexus RX, America’s favourite premium brand utility vehicle.
The RX, still a relatively affordable two-row Lexus crossover, has been sold alongside the more affordable but somewhat less spacious NX since the very end of November. 5717 copies of the NX were sold in December and January combined. Year-over-year, U.S. sales of the RX rose 8% to 20,194 over the same period.
• RX sales reached an eight-year high in 2014
• 2905 NXs sold in December; 2812 in January
Admittedly, the RX’s rate of growth doesn’t compare well with that of the overall SUV/crossover market. RX sales increased just 3% in the 2014 calendar year and 3% in December specifically. January’s 17% jump translated to 962 extra sales in a SUV/crossover market which rose 19%. U.S. SUV/crossover sales were up 12% in December and in 2014 as a whole.
In July 2014, for the first time in twelve months, Lexus outsold all other premium brands in the United States. Back in August 2013, Lexus sold 29,792 vehicles, 5269 more new vehicle sales than BMW managed; 5031 more than Mercedes-Benz, excluding Sprinter vans.
Last month, Lexus’ margin of victory over the two brands which now routinely outsell the Toyota premium division was much smaller. Mercedes-Benz reported the sale of 27,192 new vehicles; Lexus another 141 units.
The annual U.S. race to be tops among premium brands was last won by Lexus in calendar year 2010. Yet as Mercedes-Benz and BMW blossomed with expanding utility vehicle lineups, Lexus’s 3-Series-fighting IS aged and the brand continued to rely very heavily on the RX. (Read More…)
Lexus will launch a RAV4-based small crossover, intended to compete against the BMW X1 and Audi Q3. Automotive News claims that the new crossover will be a hybrid and debut at the Geneva Auto Show, with a concept premiering at November’s Tokyo Auto Show.
The new crossover may not make it to North America. The compact premium SUV segment is very much a European-centric segment – for now. The success of the X1 may cause Lexus to change their minds about the new baby crossover
Our recent looks at the Ford Edge Ecoboost and GMC Terrain prompted an email from a reader asking us to take a look at the 2013 Toyota Venza with these two American entries in mind. If you have a request or suggestion for a vehicle review, just click the contact link at the top of the page, or find us on Facebook and drop us a note.
When Pontiac’s infamously retina-searing Aztek pops up in popular auto industry analysis, it’s usually as little more than a throwaway punchline. So credit Thebigmoney.com‘s Matthew DeBord for trying to leave the Thesaurus entry for “ugly” out of a recent piece dedicated entirely to one of the great modern styling miscalculations. Unfortunately, his admirable restraint serves only to further a wholly unsupportable thesis:
GM needs to remember the Aztek, because it represents the kind of risk-taking design that the post-bankruptcy firm will need to go forward. The temptation for the New General will be to copy successful market formulas, rather than try to define new market segments.