Most legendary cars achieved their status thanks to unique ideas, original design, character (whatever may that be) or joy they bring to their owners and drivers. So, is it even possible for a pragmatic, coldly efficient and mostly derivative car to become a legend?
When the first Lexus, called LS400, was introduced in 1989, it certainly wasn’t the most original car on the market. In fact, it not only looked a lot like a W126 Mercedes S-class of the time, it was even named similarly (remove the L and the car would fit right into the naming system Mercedes started using a few years later). And it was no coincidence – the LS400 was a result of Toyota brass’ decision to move their business upmarket. The Voluntary Restraint Agreement between the United States and Japan limited the number of Japanese cars that could enter the country, making it a smart idea to charge more for each of them and clear more profit. The LS400 might have been a bit of a loss leader at $35,000 for a base model that nobody ever saw in dealerships, but it paved the way for hugely profitable successors and showroom companions like the ES300 and RX300.