The ES has been Lexus’ best-selling sedan for 15 years yet the front-driver started life as something of a side-show. In 1989 the ES was a thinly veiled Camry, supposedly rushed to market because Lexus dealers couldn’t envision launching a brand with one vehicle (the LS 400) and were unwilling to wait for the SC and GS. This explanation makes sense to me and explains why the ES was the only FWD car in a brand created to compete with the Germans. Of course, this odd fit within a full-range RWD luxury brand is exactly why the ES sells. Wonder why Acura’s wares never had the sales success of the ES? It’s all about the brand baby.
Tag: Lexus Hybrid
15 years after the launch of the Prius, Toyota has sold 1 million hybrids annually for the first time, with hybrids making up 14 percent of the company’s sales so far in 2012.
The Lexus ES has been the best-selling Lexus sedan for decades, outselling every Lexus model except for the RX. While the ES was originally designed as the Japanese luxury brand’s entry-level vehicle in America, it is slowly becoming one of Lexus’ flagship products. To prove to us that Lexus has what it takes to reign supreme in the FWD luxury class they created in 1989, they flew us up to Oregon to sample the all-new, sixth generation ES 350 and 300h hybrid.