The people running the low key publicity campaign for director Ron Howard’s upcoming Formula One based film Rush have done their job well, at least as far as car enthusiasts are concerned. Howard’s an A-list and very bankable director with a string of critical and commercial successes so it will be interesting to see how general audiences, as opposed to racing fans, respond to the movie. Since plenty of folks who weren’t space buffs enjoyed Howard’s Apollo 13, I don’t think that will be a problem. If you’ve seen Apollo 13 then you know that Howard is a stickler for authenticity. Howard has made sure that car blogs and the like have been teased with tweeted cheesecake shots of umbrella girls and  information about how realistic the racing footage will be in the movie, centered on the 1976 rivalry between playboy James Hunt and methodical Niki Lauda.  The theatrical opening of Rush is scheduled for September but the film’s official trailer has now been released. You can’t tell a book by its cover nor a movie by its trailer but it does look promising. It also looks kind of familiar, there’s a sense of deja vu about it. (Read More…)

“Personal luxury” became one of the few showroom bright spots for Detroit during the darkest days of the Malaise Era. The definition is a bit fuzzy around the edges, but the basic formula always involved a midsize-or-bigger two-door with a generous helping of disco-grade bling, maybe with some heraldic crests and pleather upholstery. Chrysler had the Cordoba, Ford had the Cougar, and GM had the Grand Prix, to name just a few of many examples of the genre. Why, even dowdy AMC got into the act with their Matador Barcelona. So many of these cars were built that you’ll still find examples now and then at self-serve wrecking yards. By 1976, personal luxury was being applied across whole lines, with broad strokes. Today’s find is one of the last of the big A-body LeMans family, built before the LeMans became a cruel Daewoo joke. (Read More…)

We’ll follow up yesterday’s ’73 VW Super Beetle Junkyard Find with another car from the same year. The Super Beetle listed at $2,499 and the Luxury LeMans four-door hardtop at $3,344… but now they are just so many tons of scrap metal. (Read More…)

In the thirties and forties, GM pioneered and brought to market some of the most innovative, successful and lasting new technologies: diesel-electric locomotives, the modern diesel bus, automatic transmissions, refrigeration and air conditioning systems, high compression engines, independent front suspension, and many more. But GM’s technology prowess was just one facet of its endlessly warring multiple personalities. Planned obsolescence, chrome, fins and financial rationalization were the real moneymakers, especially during the technically conservative fifties. But in the period from 1960 to 1966, GM built three production cars that tried to upend the traditional format: the rear engined 1960 Corvair, the front-wheel drive 1966 Toronado, and the 1961 Tempest. And although the Corvair and Toronado tend to get the bulk of the attention, the Tempest’s format was by far the most enduring one: it was a BMW before BMW built theirs. If only they had stuck with it. (Read More…)

Between the years 1988 and 1993, GM decided to use Americans in a mass experiment, in which I found myself  an unwitting participant. Seemingly unable to determine on its own whether Korean-made cars would pass muster here, GM just sent boatloads of them over and slapped on the storied Pontiac LeMans name, no less. Then it looked for suckers/participants, both long and short term. Oddly enough, one actually had to pay to play. I ponied up for a week’s worth in the summer of 1990, and put it through the most difficult torture possible to try to kill it, in revenge for having been drafted by Hertz to do GM’s work. I hereby submit my results, in the hopes of getting my money back. Oh wait; that was the old GM. Well, someone’s going to pay to hear my evaluation, twenty years late or not. (Read More…)