Breaking into the Luxury market isn’t easy. Toyota has arguably had the most success with Lexus, the only full-line luxury marque sold in America that isn’t German. Infiniti gave up on trying to go head-to-head with the S-Class and 7-Series when they ditched the Q, and Cadillac has yet to have a complete and coherent strategy. Meanwhile Acura started off strong with the Legend, created a competent E/5 competitor with the all-wheel-drive RL, and then things started to fall apart. Can the RLX bring the brand back?
Back in 1987 the only V8 I knew about was made out of tomatoes and some weird spicy stuff. I was all of 14 then, and my concerns in life were little more than the infrequent dating opportunity and eating out (my mom didn’t believe in cooking). There was college… but that seemed as far away as the drop dead gorgeous brunette who sat two desks in front of me in Spanish class. I was terrible in Spanish, and with good reason. Back then I remember trying in vain to read my Spanish homework at the local Audi customer’s lounge. A place my mom frequently visited and despised for 5000 good reasons. Later that evening, a 60 minutes expose would result in our Audi being taken straight to a dealership one more time. But this time the sign up front said ‘Acura’.