It was the late 1970s. Following the oil crisis in the wake of the 1973 Yom Kippur war, Japanese automakers were able to go from having a foothold on the west coast to being major players in the domestic American market. In 1976, Honda introduced the first generation Accord, a revolutionary package that combined outstanding fuel economy, front wheel drive, reliability, practicality, sprightly performance and a standard equipment list that included a stereo and air conditioning. At the time, Chrysler was headed by Lee Iacocca and in a changing automotive world, for some reason Iacocca decided that what Chrysler needed was a large personal luxury car. Burton Bouwkamp, who was director of body engineering for Chrysler at the time, recalled his boss barking “Where the hell is our Cadillac/Lincoln entry?” The result was the 1981-83 Chrysler Imperial, the last V8 powered Imperial to be produced. (Read More…)
Tag: lee iacocca
What is the deal with minivans? I was thinking the other day that as an outdoor person, minivan’s are perfect. They have lots of room for people and gear, AWD (in some cases), lots of roof space, and better MPG’s than an SUV. But apparently I can’t own one because they’re not cool. I could get a wagon though. Isn’t a minivan just a super-sized wagon?
Will minivans ever be cool to own?
Capitalism has no loyalties.
Everybody is replaceable.
Products. Employees. Employers. Services. Alliances. Joint Ventures. Financiers. Even the executives of multinational firms along with their board of directors are only as good as whatever quarterly numbers can be cooked up by their ‘independent’ auditing firm.
Capitalism is the ultimate “Let’s go!”, “Do it!” and “Screw you!” of economic systems. You name the angle or need in capitalism, and chances are that there is a market substitute that can immediately fill the gap. Even government regulations can be routinely challenged by trade organizations, international courts, and the all too common political handshake.
All this reality happens… on paper.
Reuters reports General Motors announced in its regulatory filing Thursday that it was under the microscope of five different government agencies related to its numerous recalls as of late. Aside from investigations by the U.S. Attorney’s Office for the Southern District of New York, the National Highway Traffic Safety Administration, and both houses of Congress, the automaker revealed the Securities and Exchange Commission and an unnamed state attorney general’s office were conducting their own probes. The filing also acknowledged GM was under the gun of 55 pending class action lawsuits in the U.S., and five of the same in Canada. GM said they were working with all of the investigations, though the automaker did not say what the SEC was looking for in its probe.
Fifty years ago this week, the first Ford Mustang went on sale. While Lee Iacocca is considered by many to be the father of the Mustang, the simple reality is that without the approval of Henry Ford II, the chief executive at Ford, the Mustang would never have happened. That took some doing. After American Motors had shown the viability of compact cars, in 1960, Ford introduced the Falcon, Chevrolet introduced the Corvair, and Pontiac brought out the original, compact, Tempest. When GM introduced the sportier Monza versions of the Corvair, Iacocca, who by then was a Ford corporate VP and general manager of the Ford division, wanted something to compete with it. Henry Ford II, aka “Hank the Deuce”, had to be convinced to spend money on the project, just a few short years after FoMoCo took a serious financial hit when the Edsel brand did not have a successful launch. Iacocca, one of the great salesmen, not only sold his boss on the concept of the Mustang, the Deuce came to love the pony car so much he had a very special one made just for himself. (Read More…)
The Chrysler K platform spun off many K-based descendents, but genuine, pure Ks have been fairly rare in this series. We’ve seen this ’83 Dodge Aries sedan, this ’85 Dodge 600 Turbo, and this ’88 Dodge Aries wagon so far, though I’ve passed over many dozens more. Still, when I see a first-year Aries wagon in this weird chalky gray-green color and it has a “Hemi 2.6″ engine, I break out the camera! (Read More…)
Once Chrysler’s K platform proved successful, the E (for “extended”) version of the K soon followed. First was the 400, which was then upgraded to the 600 for the 1983 model year. You don’t see many 600s these days, though you might see the occasional Hongqi CA750F version on the streets of Beijing. Here’s a once-luxurious brown 600 I spotted in a Denver wrecking yard. (Read More…)
After the University of Michigan and Southern Methodist University announced that their football teams will play against each other for only the second time ever, SMU issued a press release about what the school says is the role the first game back in 1963 had on automotive history. Essentially the school, whose sports teams are called the Mustangs, is claiming that Lee Iacocca named the Ford Mustang after their football team. Quote SMU:
Even though it was just one game, the 1963 game at Michigan plays a big part in SMU lore. Legend has it that when Ford Motor Company was preparing to introduce the sports car that would gain fame as the Mustang, it was considering other names such as Cougar, Bronco, Cheetah and Colt. But on Sept. 28, 1963, SMU took an undersized but quick team to Ann Arbor to play a massive Michigan Wolverine squad. Michigan gained the early advantage, but had to fight off the feisty Ponies for a 27-16 win.
The story continues that after the game, Ford’s Lee Iacocca entered the SMU locker room and addressed the disappointed Mustangs.
“Today,” Iacocca said, “After watching the SMU Mustangs play with such flair, we reached a decision. We will call our new car the Mustang. Because it will be light, like your team; It will be quick, like your team; And it will be sporty, like your team.”
Ford’s new car got its name, and the rest, as they say, is history.
History? The press release was closer to the truth when it used the words “lore” and “legend”. (Read More…)
Retired Chrysler CEO and former Ford president Lee Iacocca has endorsed Republican presidential candidate Mitt Romney. Iacocca is a political independent with a record of endorsing both Republicans and Democrats for the United States’ highest elected office. In his endorsement statement, which was also published as an op-ed piece in the Detroit News, Iacocca stressed his and Romney’s experience in “turnarounds”, America’s need for leadership, and his opinion that the future of the country depends on the results of this particular presidential election.
Suddenly it’s 1960 (again)! Well no, not that 1960. How about this one, the (more) real 1960? Yes, history repeats itself, and every so often, Detroit was forced out of its delusional slumber and denial to face the music that always seemed to grate on its ears: small cars. In response to a growing avalanche of European imports led by the VW in the fifties, in 1960 the Big Three launched their first-ever compacts: Ford Falcon, Chevrolet Corvair and Chrysler’s Valiant. By the mid/late seventies, those were all gone, but the Japanese were all here. So Detroit geared up for the second big import showdown of 1980-1981. Once again, Chrysler’s weapon was clearly aimed at the traditional American-car buyer: more technically advanced this time (FWD!), but conservatively styled, still smarting from the painful lesson of their bizarrely-styled 1960 Valiant.
The K-cars set out to recreate the 1960 Falcon’s success, all-too eager to recapture its spirit: small, boxy, roomy, pragmatic and all-American, right down to the front bench seat. Well, maybe a bit too 1960 America; just like the Falcon, the K-car appealed to traditional American-car buyers, but had no apparent impact on the the explosive growth of the Japanese imports, just like the Falcon failed to dent the Volkswagen’s success. So ironically, although the K-car saved Chrysler in the eighties, it did little or nothing to stem the tsunami that ultimately overtook the Pentastar a second time. History repeats itself… (Read More…)