Only weeks after TTAC’s managing editor publicly declared his yearning for a V8-powered Dodge Charger, I was driving the same V6-powered Charger that got Mr. Stevenson’s motor running.
His response, the response of a young man whose lifestyle necessitates no firm requirements from his transportation device: I want this car.
My response, the response of a slightly more aged man whose lifestyle necessitates the frequent carriage of strollers, the frequent installation of a Diono Radian RXT, and the frequent responsibility of ferrying lanky individuals in the rear seat: Big family cars ain’t what they used to be. (Read More…)
America’s large car category shed more than 18,000 sales in the first quarter of 2014 as new entities weren’t able to add enough sales to overcome the declines of established players.
As America’s new vehicle market posted a 4% sales decline in an abbreviated September 2013 and total passenger car sales slid 7%, sales of large cars at mainstream brands rose 5%.
Growth was powered in large part by the Dodge Charger, which hasn’t sold this well since 2008.
Toyota reported its tenth consecutive significant Avalon sales increase. The Hyundai Azera’s 67% jump equalled 596 extra units. In its sixth month, Kia sold 926 Cadenzas, down 35% from the average it had achieved over the prior three months.
Since ruling Americas roads in the heyday of the US auto industry, sales of large sedans (as a percentage of the overall market) have been in a decades-long slump. More recently, as SUVs have merged with large cars to form the modern crossover, the decline in large car sales has picked up speed. And there’s reason to expect that trend to continue, as a closer look at the data shows that market support for large sedans has eroded farther than even these numbers might suggest. One of TTAC’s well-placed sources reveals that the “large car” segment (admittedly, a notoriously difficult segment to accurately capture) is running at 50% fleet sales, year-to-date through October. That’s right, every second large sedan sold in this country end up as a fleet vehicle, many of them daily rentals.