America loves its trucks, perhaps to an unhealthy degree.
Domestic automakers aren’t complaining, as pickups are among the most profitable vehicles the companies can produce. Compared to cars, trucks are typically easier to manufacture, but fetch a higher price. Tack on costly options and the expensive trim levels the market seems to adore, and you’ve practically printing your own money.
Still, you might be surprised by the percentage of buyers springing for top-end variants of vehicles once loved only by construction companies, public works departments and landscapers. (Read More…)
This just happened. (photo courtesy: Ram)
Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.
It cannot get any worse than what’s being introduced in Chicago this week.
There’s just something about a diesel pickup truck that makes grown men regress into Tonka-loving children. Even my Prius-driving environmentalist friends in Berkeley admit they secretly want a diesel pickup. The problem of course is that diesel pickups are expensive (the cheapest diesel Ram 2500 is $36,975 and it doesn’t have an automatic transmission, the cheapest oil-burning F-250 is $38,250) and, for the majority of us, the high payload and towing capacities are overkill. While economical in a specific sense, the large diesel trucks aren’t “fuel-efficient” either. Until now. Mark your calendars folks, The 2014 Ram 1500 Eco Diesel is the half-ton truck in America sporting a small diesel engine.
Following in the footsteps of the Ford F-Series multiple luxury times and Ram Laramie, Chevrolet will offer a new luxury trim level for the Silverado – complicating things for GMC, which is positioned as an upscale truck brand.