2014 was a record-setting year for the Land Rover brand in the United States, and the brand accomplished this feat even though the majority of Land Rover sales were generated by upper-crust Range Rover vehicles.
With the Discovery Sport set to arrive shortly in place of the oft-rejected LR2 (née Freelander), the potential for greater growth at the Land Rover brand becomes much more apparent.
• 51,465 Land Rovers sold in America in 2014
• Two top tier models account for six out of every ten Land Rover sales
• Discovery Sport expected to be volume model
60% of Land Rover sales in the U.S. in 2014 were produced by the Range Rover Sport (base price: $63,350) and Range Rover (base price: $83,495). The Range Rover Evoque, a very premium-priced small luxury utility, was the brand’s third-ranked vehicle. The Evoque was responsible for nearly a quarter of all Land Rover sales, more than the LR2 and LR4 combined.