Land Rover USA reported more than 1000 Range Rover sales in each of the last six months and in eight of the last nine months. Year-over-year volume has now increased in four consecutive months as well as in seven of the last eight months.
But it was the month of March in particular that drew special attention to U.S. sales performance of one of the world’s best known high-end SUVs.
Land Rover reported 1996 Range Rover sales in America in March 2015, a 151%, 1202-unit year-over-year increase. (Read More…)
Four wheel drive, all wheel drive, 4WD, AWD, full-time, part-time, 4Hi, 4Lo, 4×4. There are many names and just as many ways of motivating every wheel a vehicle has on the ground. What’s the difference between four-wheel-drive and all-wheel-drive? In one word: Marketing. Want to know more? Click past the jump as we dive in the most controversial topic since “Dodge vs Chevy.”
Land Rover and Jeep are the original go-anywhere brands and the brands most resistant to losing sight of their hard-core mission. Unfortunately this focus can’t shelter them from the need to meet evermore stringent emissions and fuel economy standards. What’s an iconic sub-brand like Range Rover to do? Dress up a small cross over in high-fashion bling for the urban set. This presents today’s question: does the Evoque dilute the off-road brand or is it an extension into uncharted waters?