Four wheel drive, all wheel drive, 4WD, AWD, full-time, part-time, 4Hi, 4Lo, 4×4. There are many names and just as many ways of motivating every wheel a vehicle has on the ground. What’s the difference between four-wheel-drive and all-wheel-drive? In one word: Marketing. Want to know more? Click past the jump as we dive in the most controversial topic since “Dodge vs Chevy.”
Land Rover and Jeep are the original go-anywhere brands and the brands most resistant to losing sight of their hard-core mission. Unfortunately this focus can’t shelter them from the need to meet evermore stringent emissions and fuel economy standards. What’s an iconic sub-brand like Range Rover to do? Dress up a small cross over in high-fashion bling for the urban set. This presents today’s question: does the Evoque dilute the off-road brand or is it an extension into uncharted waters?