Jaguar Land Rover isn’t about to have some upstart company build a new version of its iconic Defender.
The automaker shot back at rumors of a third-party resurrection of the boxy, beloved SUV, Autocar reports, stating that the previous-generation model will remain dead and buried as the company crafts a new model. (Read More…)
After 67 years in production, and more than two million produced, many of which are still in severe use, late in 2015 the last Land Rover Defender will roll off the assembly line at Jaguar Land Rover’s Solihull plant. JLR says that the Defender’s demise is because it won’t meet new fuel emissions rules in the EU and cannot be adapted to do so. A replacement model is planned, to be launched in 2016. Land Rover has previously teased the DC100 concept as a possible Defender replacement. John Edwards, who is in charge of product at JLR, said that the Defender’s replacement will be “instantly recognized” by fans of the current Defender, but that it “won’t necessarily be cheap”.
It hasn’t always been called the Defender.
Car and Driver scribe (and TTAC alum) Justin Berkowitz has penned an amazing feature about the U.S. Government’s campaign against grey market Land Rover Defenders.
The Land Rover Defender commands fairly hefty prices on the used market, thanks to its brief tenure in our marketplace and its classic styling. But the revived Defender, set to debut in 2015, will not only come to America, but serve as the brand’s entry-level model.
The Land Rover Defender may be in for a substantial “reboot”, from utilitarian niche vehicle into the brand’s volume seller, when an all-new version goes on sale in 2015.