Nobody said it would be easy to sell a rebadged American large car in America, but with the recent economic hammering that Italy and other countries have endured, the market for the Lancia Thema, a rebadged Chrysler 300, is suffering in Italy and the rest of Europe.
Sergio Marchionne told Auto Express that Fiat may stick to small cars in the future, with vehicles like the 500L and the much-lauded Panda acting as Fiat’s “bigger” offerings. The reason behind the move appears to be greater consolidation with Chrysler and Fiat’s larger cars meeting a cool reception in the market.
Chrysler’s latest “Imported From Detroit” ad, which seems to be trying to convince itself to “see it through,” continues the brand’s recent tradition of associating itself (perhaps a bit too closely) with the trials and tribulations of the city of Detroit. That approach, like the 300 itself, might play well in parts of the US market… but Chrysler needs its cars (and ads) to do more. Imagine how this ad might go over in Berlin or Milan, and you might catch a glimpse of Chrysler’s larger challenge: making its cars relevant globally as both Chryslers and Lancias.
The turnover of inventory at self-service junkyards near major West Coast ports is extremely quick, what with the hunger of Chinese industry for scrap steel; some yards keep vehicles for just a month or two before crushing them. This steel-company-owned yard in Oakland, California, gets some interesting machinery, but a Lancia Beta? I can’t recall the last time I saw a Beta in any condition, but Volvo parts hunter David ran across this ’78 while seeking parts for his 240. (Read More…)
When Chrysler revealed its Five Year plan last year, product plans showed the PT Cruiser dieing off after 2010 with no planned replacement. Then, earlier this year, Chrysler rebadged a Lancia Delta and brought it along to the Detroit Auto Show without saying much about it. Now, Motor Trend says a production version of the Chryslerized Delta Concept will be shown at the next Geneva Auto Show, raising the possibility that the Lancia could come to the US… and soon. Sure, it’s possible that the Delta will simply be for other markets where the Lancia/Chrysler two-face will show its Chrysler side (the UK and Brazil come to mind), but Chrysler needs to beef up its US volume to keep the turnaround turning around. And that means not only replacing the PT, but bringing customers in with something new and fresh. Could a PT Corsa fit the bill?
OK, so we’ve been convinced that the re-born “Lancia Stratos” isn’t just a photoshop… but honestly, we wish it was. Because then the autoblogosphere might not have spent half the week running silly headlineslike “It’s Real!” and “Headed To Production!” and “My Sophisticated Appreciation For The Iconic Lancia Stratos Just Got All Over My Favorite Pair Of Blogging Sweatpants!” The reason that these headlines need to stop are simple: 1) Nobody will ever see this car on the road, 2) it will never be offered for sale, 3) It’s not even a freaking Lancia and 4) the entire story is so knee-deep in bullshit that it’s amazing anyone pays even the remotest bit of attention to it. And since we’re speaking truth to fanboyishness, I’ll just go ahead and say it : nobody actually wants a Lancia Stratos anyway… and even if they did, they certainly wouldn’t want this new one. Yes, you heard me.
Fiat Chairman Luca Cordero Di Montezemolo will be leaving the firm to pursue a career in Italian politics, according to Automotive News [sub]. Montezemolo will remain on Fiat’s board, and will continue to serve as chairman of Ferrari, but he will be replaced atop the Fiat empire by vice-chairman and Agnelli family heir John Elkann. Fiat’s shares rallied considerably this morning, according to Bloomberg Businessweek, but not because Montezemolo is on the way out. Rather, Fiat has finally announced the news that speculators have been waiting patiently for: the firm now confirms that it plans to spin off its auto business.
It’s both annoying and strangely prophetic (we think) that Lancia and Chrysler don’t have one of those convenient “Brangelina” names, like Lancsler or Chrycia. Fiat’s execs aren’t exactly being subtle about the merging of the two brands, but then they’re also not giving us a lot of glimpses at the stunning execution that it will take to turn two marginal marques into a single, halfway viable brand. It’s almost as if the two are just being pushed together in a forced, unnatural manner, and the results thus far show a distinct lack of inspiration. Not convinced? Hit the jump for your morning glass of has it really come to this? [via unica-strada.com].
Today’s review of the Fiat Bravo is more than just a unique look at a European-market vehicle that will never be sold in the United States: it’s an(other) early look at the future of Chrysler. Sergio Marchionne has called the C and D segments “critical” for US-market success, and the C-Evo platform that lies beneath the Fiat Bravo tested today, will form the basis for planned 2012 replacements to the Caliber and PT Cruiser and possibly the re-launched Sebring and Avenger (reportedly in stretched form). Indeed, the Lancia-trimmed version, known as the Delta, was shown at the Detroit Auto Show in Chrysler-brand drag, apparently to prove how easy these rebadges will be. As cynical as this might seem, Mr Bronfer’s relatively positive review leaves little doubt that Fiat’s got more to offer the C and D segments than the aging, neglected Mitsubishi platform that currently underpins Chrysler’s offerings in these classes. In that sense, this is some of the most positive news we’ve heard about Chrysler’s future in a while.