Via Zero Hedge, we have a listing put up by the Italian government of 1,500 luxury cars that are being auctioned off. Italy, which is deep in the throes of austerity, is doing the wise thing from an optics perspective, as the cars have come to symbolize government waste and unnecessary opulence.
One of the awful side effects of being really really good looking is that you tend to have lots of kids; and four kids later I find myself driving a VW Touran. It is the sensible-shoes option for the sexually successful in Europe- cheap to buy, cheap to run. Drinking in the TTAC cool aid, on a recent trip to the USA I booked a Lincoln Town Car for the six of us from Hertz, and ended up in a Dodge Durango; after which I have found a bit of red on my neck. (Read More…)
I have a confession to make. In the wee hours, while my wife and children sleep, I often start my computer and do what I many men do when they finally have a moment of privacy at the end of a long day, I Google myself. Much to my surprise, it turns out that there are more Thomas Kreutzers in the world than I ever imagined. One of my namesake is a real estate agent in Kokomo Indiana while another is a member of a German world championship darts team. One Thomas Kreutzer is a community minded plumbing contractor in Woodbridge, VA and yet another, who lives in Florida, runs a video production company. However, the be all end all of Thomas Kreutzers, it seems to me, is in Germany and, like yours truly, he just happens to have a special interest in often derided small car. Creepy, huh? (Read More…)
I’ve just returned from the Amelia Island Concours D’Elegance, which is among the finest annual events involving wealthy people who smoke cigars and stare longingly at the possessions of other wealthy people, smoking nicer cigars.
Japan, everyone’s favorite closed market, is about to get a couple new products from Chrysler, which will return to the market after a nearly four year absence.
Nobody said it would be easy to sell a rebadged American large car in America, but with the recent economic hammering that Italy and other countries have endured, the market for the Lancia Thema, a rebadged Chrysler 300, is suffering in Italy and the rest of Europe.
Sergio Marchionne told Auto Express that Fiat may stick to small cars in the future, with vehicles like the 500L and the much-lauded Panda acting as Fiat’s “bigger” offerings. The reason behind the move appears to be greater consolidation with Chrysler and Fiat’s larger cars meeting a cool reception in the market.
Chrysler’s latest “Imported From Detroit” ad, which seems to be trying to convince itself to “see it through,” continues the brand’s recent tradition of associating itself (perhaps a bit too closely) with the trials and tribulations of the city of Detroit. That approach, like the 300 itself, might play well in parts of the US market… but Chrysler needs its cars (and ads) to do more. Imagine how this ad might go over in Berlin or Milan, and you might catch a glimpse of Chrysler’s larger challenge: making its cars relevant globally as both Chryslers and Lancias.