The Japanese are always worried about what the North Koreans have up their sleeve, but if the writing on the wall were legible, they would be more concerned about what’s going on in the south. If the 2009 Hyundai Genesis was a shot across the bow of Lexus and Infiniti, then the Genesis 5.0 R-spec may be a torpedo hit below the water, and speaking of which, even the Germans should take notice. Of course, we heard this before with the likes of the VW Phaeton, however that model tanked, so is the top-line Genesis biting off more than it can chew? Lets find out.
I’m a product of the 1970s, and as a result I was just the right age to remember when Kia came on the scene in 1992 (available for sale 2 years later), the first Kias were cheap to buy but fairly cheaply made as well prompting the running joke was that Kia meant: “Korean, Inexpensive, and Awful.” Fast forward to 2011; Kia/Hyundai products are on an impressive roll, sporting competitive looks and competitive features without the sting of a large price tag. Could the new Optima Hybrid be the frugal shopper’s green alternative to the mainstream Camry and Fusion or even the Lexus HS250h? Let’s find out.