There’s a good chance that the former managing director of Audi Volkswagen Korea will soon find himself pleading for a sip of Coke during the 11th hour of a grueling interrogation process.
Like two brothers who really, really, really can’t get along (I can’t stress enough how much they don’t get along) no matter how hard they supposedly try, the Koreas have a hot/cold relationship, to put it mildly.
One moment, the brothers are manufacturing trinkets together in Kaesong Industrial Region, a special administrative region in the DPRK. The next, the North is threatening to bomb everyone and the South shuts off the water and electricity service (literally) to its brother’s apartment.
But what if the Koreas unified; became whole again? Mike Rutherford of AutoExpress thinks it would be a car-building paradise, with Hyundai, Kia, Samsung, and SsangYong best poised to take advantage of low-cost Northern labor and cheap, cheap land.
There are a lot of unhappy union executives in South Korea today after General Motors announced it won’t green light Chevrolet Impala production in the surging Asian market.
The model will continue to be imported from GM’s Hamtramck assembly plant, despite the popularity it has shown since going on sale in September of last year.
The union representing the bulk of GM Korea’s 17,000 workers isn’t taking the news lying down, saying the move threatens the existence of the company itself. Ko Nam-seok, leader of the GM Korea branch of the Korean Metal Workers Union, is expected to pan the decision in a meeting with GM CEO Mary Barra later this month.
Americans might finally start to see a few of these so-called “Jeeps” roaming around their hometown.
That, Mark Fields can pick up everyone’s tab, eight (speeds) isn’t enough at General Motors, the Phaeton ends its long farewell, and GM Korea wants out of its slump … after the break!
It’s easy to see why some automakers resist putting premium features in mass market models. All you need to do is look at that luxury showroom to the right. In the quest to differentiate, say, the Ford Fusion from its Lincoln counterpart, or the Toyota Avalon from the Lexus ES, and so forth, manufacturers limit the options and luxuries available on the more pedestrian models.
On the surface, the Optima SXL’s mission could be confused with that of competitors from other non-luxury marques — Accord Touring and Fusion Titanium to name two — but Kia takes its top-trim game a couple steps further. You see, Kia is in a different position as the Optima has no luxury branded sistership and Kia has nothing to lose by creating an Optima trim that could arguably compete with the Acura TLX and Lincoln MKZ.
However, the Optima SXL’s existence does give rise to a very important question: Can a gussied-up family sedan be a value alternative to a near-luxury option, such as the TLX or MKZ? Or is this a case of “making a silk purse out of a sow’s ear?”
Let’s find out.
Kia on Monday released teaser images of its Prius-fighting hybrid, dubbed Niro, and said the car would go on sale late next year — maybe when gas prices aren’t $2 a gallon.
According to the automaker, the Niro’s hybrid powertrain and lightweight construction could help the car achieve up to 60 miles per gallon when it goes on sale. A plug-in variant will go on sale after a conventional hybrid arrives in 2016.
The car is positioned to fight directly against the next-generation Toyota Prius, which will go on sale later this year. It isn’t immediately clear whether the car is pronounced “NEE-ro” (like the Roman emperor) or “NY-ro” (rhymes with Cairo) because one of those would be an interesting choice.
Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.
On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.
Kia gained a well-deserved reputation in the ’90s for cheap and nasty transportation, but lately they are the greatest social climber since Cinderella. “2016 Kia” and “1996 Kia” are totally different from one another. Even “2006 Kia” seems like a distant memory.
Unusual for a car company, Kia doesn’t shy away from its troubled beginnings in America, which can be seen both in its marketing toward the press and in its product portfolio.
The 2016 Sorento is a perfect example. While the model we were lent for a week is a solid contender to the Ford Edge, Toyota Highlander and even the Acura MDX, Kia also sells a model priced at $24,900, just above the Toyota RAV4, Honda CR-V and Ford Escape.
Does this make the Sorento conflicted? Or is the Korean born, German designed and American built crossover the “just right” CUV?
Hyundai’s compact model, the Elantra, will arrive with the brand’s newly adopted trapezoidal grille, new engines and a number of enhancements to improve perceived quality.
The automaker, who looked at the Dodge Dart and said, “Yeah, that looks good but needs more grille,” revealed the sixth-generation Elantra on Wednesday in South Korea.