Buried in a Reuters article on Hyundai’s new Prius-fighter was talk of Hyundai’s new Aslan sedan. The Aslan is intended to take on the growing sales of imported sedans in South Korea, namely the VW Passat, BMW 3-Series and Audi A4. Based on a front-drive architecture, the Aslan seems to occupy a slot between the Sonata and the Grandeur (aka our Azera) – which made it all the more surprising when Reuters reported that “The automaker is also looking at introducing the Aslan in China, the United States and Middle Eastern countries.”
Along with an updated version of the Grandeur (aka the Azera), Hyundai has revealed the new “AG” large sedan, which will be a flagship, but also slot below the Genesis and above the Grandeur.
Hyundai unveiled the Korean market Sonata in Seoul, while the North American spec version gets its debut in New York next month.
I admit I’ve got a sick fascination with luxury cars sold by companies not (at the time, in this market) known for luxury. There’s the Mitsubishi Diamante, of course, and the Mazda 929, and even the Volvo 262C Bertone (I’m still looking for a junked Daewoo Leganza, but either they don’t exist or— more likely— they fade into the junkyard background so perfectly that I never notice them). The Hyundai XG, well, that’s a perfect example of the “who’s laughing now?” phenomenon; just a decade ago, we all chortled at the idea of a Korean luxury sedan selling in the United States. Today, German and Japanese car-industry execs wake up screaming from Hyundai-themed nightmares. So, that makes today’s Junkyard Find of great historical significance (to me and maybe a dozen others). (Read More…)
Companies building cars in Canada are lobbying at the last minute to, kill an “imminent” free trade deal between Canada and South Korea that the automakers say would damage the Canadian auto industry and the greater Canadian economy. Ford Motor Co. of Canada Ltd. president and chief executive, Dianne Craig, said on Thursday that the U.S.-Korea trade agreement enacted in 2007 has been a “disaster” for auto makers. Craig urged the Conservative government not to make the same mistake as the United States.
“We understand that [the Canadian government] need[s] to look for what’s in the best interests of Canada,” Ms. Craig said in an interview with Toronto’s Globe & Mail. “But, frankly, autos are the greatest driver of GDP and we think we need to have a pretty strong voice in this conversation. This is not good for autos, which means it’s not good for the economy, which means it’s not good for Canadians.”
Now that General Motors is withdrawing the Chevrolet brand from the European market, it plans to reduce salaried employee rolls at GM Korea, which has been assembling most of the Chevy branded vehicles sold in Europe. Reuters reports that Sergio Rocha, GM Korea CEO, said that GM’s Korean subsidiary will offer a “voluntary retirement” plan to its 6,000 salaried workers, including research and design staff. Some of the product development responsibilities have already been shifted out of Korea, like the design of the current Chevy Cruze. The previous generation of the Cruze was designed in Korea. So far the reductions are aimed at salaried workers as Rocha said the company has no plans to eliminate production jobs. (Read More…)
By pure happenstance I ended up with an Elantra GT immediately after reviewing the 2014 Kia Forte sedan. As I said last week in the Forte review, the Elantra and Forte are related, but this isn’t a case of Korean badge engineering. It’s far more complicated. The Forte is the new kid on the block while the Elantra has been around for a few years. At this stage in life, Hyundai is trying to inject vitality into the Elantra name by adding new models. First we got the four-door sedan, then a two-door coupé followed by the Veloster which is just a four-door hatchback Elantra (yes, I know Hyundai calls it a three-door, but I know better). If you’re confused by door counts, the new Elantra GT is a five-door. Say what?
Though General Motors has not commented, a spokesman for the Korean Metal Workers Union, which represents employees of GM Korea, said that the automaker plans to launch the next generation of the Chevrolet Spark in the first half of 2015 but that next Aveo (sold as the Sonic in the United States) will be delayed.
Amid labor unrest in Korea, and a desire to utilize capacity in Europe, GM is moving production of the Opel Mokka (aka, the Buick Encore, and Canada’s Chevrolet Trax) out of Korea and into a facility in Zaragoza, Spain.