There were inventory issues, but there was also concern that the new Sorento, though revamped under the skin, didn’t appear new on the outside. The Forte launch didn’t send shock waves through the compact segment. The Cadenza was never expected to be a volume leader.
Explanations for the decline didn’t stop Kia from “restructuring” either, as Kia Motors America’s executive VP of sales, Tom Loveless, was replaced by Michael Sprague.
Through the first eight months of 2014, however, Kia is back on track. Compared with the same period last year, brand-wide sales are up 7%. Compared with the first eight months of that record-setting 2012, sales are up 4.5%. (Read More…)