On paper and in person, the 2014 Kia Forte looks like a Very Good Car™. Is it really, though? The outgoing Forte pulled the same trick, looking all the world like it was going to keep the Honda Civic, Toyota Corolla and Ford Focus up at night, an illusion that fell apart upon driving. Oh sure, the Forte has always been very good looking, and Kia is known for offering a lot more equipment for less money, but you can’t just strap styling and stuff to a base-model-1992 driving experience and call it a day. And that is why there’s a 2014 Kia Forte, with great new looks and a price-to-equipment ratio that would please even the crustiest quartermaster. Fine, newly-minted college graduates (at least those with jobs) and equally-new AARP card holders looking to downsize will still be thrilled, but what about the enthusiast?
When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.
Sub-prime finance has attracted a bit of interest (no pun intended) over at TTAC lately, and the segment itself has experienced phenomenal growth in the post-bailout era.
Auto lending site www.carfinance.com released a list of the top 10 most popular new and used vehicles as purchased by sub-prime buyers over the last six months. While it’s not the most complete list by any means, it does give us a glimpse into the choices of sub-prime buyers. As far as we know, no such list has ever been compiled prior to this.
Yesterday we showed off the profile of the 2014 Kia Forte. Now here’s the mug.
The Kia Cerato is already on sale in world markets, but we’ll be getting our first taste of it, in the form of the Forte.
Expect a three-car lineup, similar to the Elantra, with a hatchback and even a coupe model. No word on whether the hatch is based off the Cerato, or the European Cee’d.
Kia revealed these pictures of the next Forte, with absolutely zero details about the car itself. I suppose it’s fair to say that they’ve planted the “cee’ds” in our minds…
The new Kia Cee’d may have a stupid name, but everything else about the car looks pretty attractive. Well, maybe not the grille. They also refrained from releasing any specs at all alongside these photos, so you’ll have to wait until March’s Auto Show to get the scoop. The Forte is a little dated by now, to the point where it’s hard to justify buying one over a Rio, let alone an Elantra – how about it, Kia?
Press release and gallery below