Tag: kei car

By on June 23, 2014

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Daihatsu’s diminutive sports car is back after a two year absence, with a new look, but the same 660 cc displacement.

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By on August 7, 2013

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The newest entry-level variant of the Caterham Seven range will be getting a powertrain from an unlikely source; a 660cc three-cylinder Suzuki engine.

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By on June 6, 2013

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Nissan and Mitsubishi today presented their jointly developed, but separately badged and marketed kei car to an amazingly large contingent of the Japanese press.  TTAC readers are quite familiar with the car(s). They have watched the Nissan DAYZ and its Mitsubishi siblings, the eK Wagon and eK Custom  on its first day of production at Mitsubishi’s  plant in Mizushima, near Hiroshima, more than two weeks ago. Today, the car arrived in Tokyo.
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By on May 30, 2013

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Today’s Nikkei [sub] puts forth an interesting thought: Dependence on big pick-ups distracts the Detroit 3 on a global basis. Now, tiny kei cars could do the same to the Japanese.  Writes the Nikkei:

“Part of the reason the Big Three U.S. automakers lost their international dominance is because they lagged foreign carmakers in implementing global strategies by clinging to large pickup trucks, which only do well in the U.S.” (Read More…)

By on February 29, 2012

We have been saying for quite a while that Honda looks a bit pale around the nose. The Nikkei [sub] agrees. According to the Tokyo business paper, Honda blew it by relying too much on the U.S. market, by ignoring the emerging markets, and by disregarding the fact that Japan has a love affair with 0.6 liter midget-mobiles, a.k.a. kei cars. All of this has to change in a hurry, and Honda’s turn-around hinges on the success of a new kei car, the N Box. Says The Nikkei: (Read More…)

By on June 24, 2011

There is no replacement for displacement? How about a roadster “powered” by a 0.66 liter engine (yes, 40 ci, give or take a thimble) that is not allowed to make more than 63 hp? (Read More…)

By on May 26, 2011


Sometimes I wonder how it’s even possible for some vehicles to slip through all the steps that should stop them from washing ashore on Crusher Island. Something as useful as a kei-sized dump truck, for example. (Read More…)

By on March 10, 2010

Subminiature, or „kei“ cars ( from kei-jidosha – subcompact cars) have been a Japanese phenomenon. At one time, their combined share was 1/3 of Japan’s market. Unlike anime and Pokemon, the 660 cc vehicles never much made it beyond Japan’s shores. And recently, the sales of the pocket monsters on wheels had been flagging. Last February, the little critters had recorded their first rise rise after 15 months of going down – by a hair of 0.7 percent.

According to today’s Nikkei [sub], “improvements in hybrid and electric technology are dulling the fuel-efficiency edge that minivehicles have long had over larger cars. To maintain their advantage, makers of minis are putting their autos on diets, shaving weight wherever they can to eke out better gas mileage.” (Read More…)

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