Tag: kei car

By on October 8, 2015


Toyota on Thursday released a preview of what to expect on its stand at the Tokyo Motor Show later this month and it’s all sorts of steampunk and futuristic weirdness, but more on that in a moment.

While the Scion FR-S isn’t flying off dealer lots here in North America, the Japanese seem to like their compact sports coupes. The S-FR, according to Toyota is ” a lightweight, sporty concept offering a fun, responsive driving experience” and slots below the Toyobaru twins and go head-to-head with the Honda S660 kei sports that America won’t get because of course we won’t.

(Read More…)

By on August 12, 2015


Honda may bring its small, two-seater S660 to the United States, Edmunds is reporting.

The car, which is much smaller than Mazda’s MX-5 Miata and categorized in Japan in the “kei” class, is powered there by a small, 660cc turbocharged three-cylinder.

In case you’re not picking up what I’m putting down: the S660 would be fantastically tiny on American roads.

(Read More…)

By on March 30, 2015


While the whole world waited for the next Acura NSX, Honda quietly went about preparing an entirely different kind of mid-engine sports car for its home market.

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By on February 16, 2015


Japan’s Mag-X got their first look at the new Honda S660, successor to the Beat sports car, at an event in Hokkaido. Also spied in the background, a camo’d Civic Type-R.

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By on June 23, 2014



Daihatsu’s diminutive sports car is back after a two year absence, with a new look, but the same 660 cc displacement.

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By on August 7, 2013



The newest entry-level variant of the Caterham Seven range will be getting a powertrain from an unlikely source; a 660cc three-cylinder Suzuki engine.

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By on June 6, 2013


Nissan and Mitsubishi today presented their jointly developed, but separately badged and marketed kei car to an amazingly large contingent of the Japanese press.  TTAC readers are quite familiar with the car(s). They have watched the Nissan DAYZ and its Mitsubishi siblings, the eK Wagon and eK Custom  on its first day of production at Mitsubishi’s  plant in Mizushima, near Hiroshima, more than two weeks ago. Today, the car arrived in Tokyo.
(Read More…)

By on May 30, 2013


Today’s Nikkei [sub] puts forth an interesting thought: Dependence on big pick-ups distracts the Detroit 3 on a global basis. Now, tiny kei cars could do the same to the Japanese.  Writes the Nikkei:

“Part of the reason the Big Three U.S. automakers lost their international dominance is because they lagged foreign carmakers in implementing global strategies by clinging to large pickup trucks, which only do well in the U.S.” (Read More…)

By on February 29, 2012

We have been saying for quite a while that Honda looks a bit pale around the nose. The Nikkei [sub] agrees. According to the Tokyo business paper, Honda blew it by relying too much on the U.S. market, by ignoring the emerging markets, and by disregarding the fact that Japan has a love affair with 0.6 liter midget-mobiles, a.k.a. kei cars. All of this has to change in a hurry, and Honda’s turn-around hinges on the success of a new kei car, the N Box. Says The Nikkei: (Read More…)

By on June 24, 2011

There is no replacement for displacement? How about a roadster “powered” by a 0.66 liter engine (yes, 40 ci, give or take a thimble) that is not allowed to make more than 63 hp? (Read More…)

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