It's Time For the Tide to Turn on Automaker Junkets

Ripples on a pond. Waves on the ocean. On the surface, they’re innocuous. But make enough waves and you know’ll you’re either doing the right or wrong thing, taking the right or wrong action, getting the right or wrong result.

In this particular case, the waves were building in the form of private messages and an email from a public relations representative from an OEM. It read:

From:
To:
Subject: Seriously?

Honda…

That was it.

Even with only two words, the email was a no-brainer. The flack was talking about the Honda Odyssey launch.

Just weeks before that email, some members of TTAC had an at-length discussion on our participation in the event as TTAC’s invite to the program sat unanswered in my inbox.

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In Defense Of: The Press Junket

You know, it’s getting goddamned hard for a chap to enjoy a decent corporate-sponsored nosebag from time to time what with the ever-imminent prospect of Jack “Banquo” Baruth popping out from behind a silver soup tureen and shouting “J’accuse!” like some sort of admonitory, jort-clad Visigoth. At least, such I was thinking to myself as I lined the walls of my pericardium with the rich yellow fat best produced by overly-sauced food and moderately crappy wines.

This was in the latter stages of a lunch – sorry – launch I was attending in, admittedly, a very unprofessional capacity. I’m still not entirely sure how I ended up here, but I’m one of those people who can’t say no when offered work; here though there would be no byline, and theoretically therefore, no conflict of interest.

Still, I was keeping one eye open, metaphorically-speaking, for our own favourite Sword of Damocles, as – pardon me good sir, but I believe your trotter is in my trough!

Lifer Automotive Journalist the Size of a Small Moon: “Oh, do beg pardon. Snarfle-snarfle-glub.”

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