The Truth About Cars » juggalo http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 22 Oct 2014 22:13:05 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » juggalo http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Generation Why: Scion May Eclipse GM For Stupid Market Move Of 2012 http://www.thetruthaboutcars.com/2012/10/generation-why-scion-may-eclipse-gm-for-idiotic-market-move-of-2012/ http://www.thetruthaboutcars.com/2012/10/generation-why-scion-may-eclipse-gm-for-idiotic-market-move-of-2012/#comments Wed, 03 Oct 2012 16:25:25 +0000 http://www.thetruthaboutcars.com/?p=462601 Coming straight out of the “I can’t believe people get paid for this nonsense” department is Scion’s new marketing initiative; picking heavy metal-listeners as its next target demographic. Scion’s Jeri Yoshizu, told AdWeek “We really put a lot of effort into the metal market because they actually buy cars…All those negative things about these kids, […]

The post Generation Why: Scion May Eclipse GM For Stupid Market Move Of 2012 appeared first on The Truth About Cars.

]]>

Coming straight out of the “I can’t believe people get paid for this nonsense” department is Scion’s new marketing initiative; picking heavy metal-listeners as its next target demographic.

Scion’s Jeri Yoshizu, told AdWeek

“We really put a lot of effort into the metal market because they actually buy cars…All those negative things about these kids, it’s changing. They recognize value.”

Lacking any data, it’s difficult to pin down how large the metalhead community is in the United States. The percentage of metalheads who will buy a car based on Scion’s support of concerts and “lifestyle events” can’t be large enough to make an appreciable difference in Scion’s sales.

But you know what: Yoshizu asserts that metalheads “…actually buy cars”, so let’s just take that at face value. Also, don’t forget that metal fans are

“not necessarily trying to be a trendsetter, but more of a thought leader. They’re really into journalism. Their blogs are like 2,000 words [each]. They’re really smart kids.”

What does that mean? It sounds like the automotive marketing version of Miss Teen South Carolina’s infamous ramble. Pro tip: the moment you hear anything like “thought leader” it’s a safe bet that the speaker has no idea what they’re talking about.

Click here to view the embedded video.

Maybe if Mercury had started marketing to juggalos, things would have turned out different.

 

The post Generation Why: Scion May Eclipse GM For Stupid Market Move Of 2012 appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2012/10/generation-why-scion-may-eclipse-gm-for-idiotic-market-move-of-2012/feed/ 77