Tag: Journalism

By on September 13, 2013

neontow

Dear fellow Chrysler/Plymouth/Imperial/Dodge/DeSoto fans,

It appears that some of you are not happy with our man Derek’s review of the new Jeep Cherokee. I can understand that; like many of you, I wanted the Cherokee to be a solid if not superior product. Today, however, I saw that Allpar.com’s administrator has called for Chrysler to blacklist TTAC from future press vehicles. I thought I’d take a moment to discuss with you why an attitude like this is bad news for everyone, including the Mopar Nation or whatever the long-suffering group of Chrysler loyalists is being called at the moment.

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By on May 6, 2013

Night coming tenderly, and you know the rest. Picture courtesy LifeChoice.

When the Detroit News decided to make a click-tastic slideshow of The 50 Most Beautiful WAGS In Sports, the blogosphere responded with some WAGging of its own — mostly of tongues. Nearly everybody agreed that there was something deeply saddening and pathetic about the fact that a semi-respected Old News bastion is now using Google Image Search and one-click-per-picture tactics to puff up the numbers. Some of the strongest criticism, however, came from a most unlikely source.

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By on October 31, 2011

You know, it’s getting goddamned hard for a chap to enjoy a decent corporate-sponsored nosebag from time to time what with the ever-imminent prospect of Jack “Banquo” Baruth popping out from behind a silver soup tureen and shouting “J’accuse!” like some sort of admonitory, jort-clad Visigoth. At least, such I was thinking to myself as I lined the walls of my pericardium with the rich yellow fat best produced by overly-sauced food and moderately crappy wines.

This was in the latter stages of a lunch – sorry – launch I was attending in, admittedly, a very unprofessional capacity. I’m still not entirely sure how I ended up here, but I’m one of those people who can’t say no when offered work; here though there would be no byline, and theoretically therefore, no conflict of interest.

Still, I was keeping one eye open, metaphorically-speaking, for our own favourite Sword of Damocles, as – pardon me good sir, but I believe your trotter is in my trough!

Lifer Automotive Journalist the Size of a Small Moon: “Oh, do beg pardon. Snarfle-snarfle-glub.”

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By on June 27, 2010

It may not be apparent from the cheerful, distracted way in which I load my TTAC contributions with ridiculous jargon, shocking sexual audacity, and repulsive images of the ghetto, but writing an online auto review is actually a rather tightly woven proposition. One has about a thousand words, give or take a few, in which to convey the essence of a vehicle which has cost hundreds of millions of dollars to develop. There is usually so much data in the press materials that a simple Cliffs Notes version of that data would run to double the permitted review length.

That’s not all. Everybody has access to those materials, so one must be careful to save some room with which to convey accurate, personalized driving impressions. Speaking frankly, there are only three differences between the average denim journOrca (just made that up) and your humble author: I can drive a vehicle beyond four-tenths, I fit in most bucket seats, and I rarely sleep alone at press events. Therefore, in a thousand-word review, I have to set aside a few hundred words to be honest about how the car drives.

You get the point. There’s not a lot of room in the “trunk” of a review. This doesn’t stop most of us in the business from putting junk in that trunk. The “junk” in question consists of vague, uneducated ranting on automotive styling. Click the jump to hear some examples and discuss what should be done.

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By on December 8, 2009

It ain't easy being sleazy... (courtesy:thetradeshowsblog.com)
The following is a piece called “What We Wear” by Alex Law, reprinted from the Automobile Journalist Association of Canada’s November 27 “Mini Newsletter.”
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  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
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  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States