By on August 31, 2015

honda-s660-26-1

Honda won’t import its tiny S660 convertible to the United States because we are a nation of giant people who drive giant cars, Automotive News is reporting.

John Mendel, executive vice president for Honda, said three weeks ago that the S660 could bring some “spice” to the American Honda lineup, but apparently he looked at a nearby parking lot and changed his mind.

“When the practicalities of the market come in, and the car only so big, that might not be the best car for the U.S. market,” Mendel told Automotive News. “It might be better for India or China or somewhere else.” (Read More…)

By on July 14, 2015

Mystery-Honda-Sports-Car-04

American Honda CEO John Mendel says he could tell us about the “baby NSX” that popped up in a patent filing, but that would probably get him fired, AutoGuide is reporting.

Whatever the patent filing is — whether it’s a smaller NSX, perpetual prototype or a late-night CAD fantasy — it could find a home in Honda’s lineup that’s decidedly missing a sports car.

When asked if there’s room for a driver’s car, Mendel responded: “Absolutely there is.”

(Read More…)

By on May 21, 2015

2016 Honda Pilot Elite

With the 2016 Pilot leaving the assembly line starting Thursday, Honda continues its progress toward more SUVs and crossovers over passenger cars.

(Read More…)

By on March 20, 2015

Signing his life and wallet away for the next six or so years with a long-term auto loan agreement

In the past, six-year auto loans were few and far between. Today, more of those loans are being issued, with seven- and eight-year loans gaining popularity.

(Read More…)

By on January 21, 2015

2015-honda-pilot-8-passenger-SUV

Soon after the 2016 Honda HR-V hits the showroom this spring, the redesigned 2016 Pilot will follow.

(Read More…)

By on August 19, 2014

550x341x2014-Honda-Accord-Hybrid-Exterior-001-550x341.jpg.pagespeed.ic.J2pn5ewFI-

In this year’s red hot new car market, the Honda Accord and CR-V have apparently captured the top spot in both new car and SUV retail sales through the first half of 2014, according to Polk registration data. But John Mendel, Honda’s head of sales, had some pointed words for the industry as a whole, and the state of the American auto market.

(Read More…)

By on January 13, 2010

Can you deliver a six pack? (courtesy: The Washington Post)

The prospect of US launches by Chinese and Indian auto brands like Tata and BYD have at least one of the established US-market players in a paranoid froth. Honda VP John Mendel revealed a few of the nightmare scenarios that keep him up at night to USA Today [UPDATE: more on Mendel’s fears at Automotive News [sub]]. One, inspired by BYD’s plans for a 2010 US launch without a distribution channel in place, is that newcomers could skip the dealer model altogether. Mendel worries that “warehouse stores or electronics stores” (sound familiar?) could be used to cut dealers out of the loop, “blowing up” business-as-usual for US distribution strategy.

(Read More…)

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