The Truth About Cars » johan de nysschen http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 29 Jul 2014 21:42:50 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » johan de nysschen http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Official: Johan de Nysschen Departs Infiniti For Cadillac http://www.thetruthaboutcars.com/2014/07/official-johan-de-nysschen-departs-infiniti-for-cadillac/ http://www.thetruthaboutcars.com/2014/07/official-johan-de-nysschen-departs-infiniti-for-cadillac/#comments Fri, 11 Jul 2014 14:59:13 +0000 http://www.thetruthaboutcars.com/?p=863489 Johan-de-Nysschen-.-Picture-courtesy-Bertel-Schmitt3-450x300

Johan de Nysschen, the executive largely credited with Audi’s rise to Tier 1 luxury brand status, has left his post at Infiniti after just two years on the job. He will assume the top job at Cadillac, after former President Bob Ferguson was moved to a new post as GM’s head of public policy.

de Nysschen, who took the helm as Infiniti moved its headquarters to Hong Kong and re-organized its nomenclature (into the confusing “Q” and “QX” lines), was expected to lead a long, progressive turnaround for the brand, much as he did with the once-struggling Audi.

But his departure for Cadillac bodes poorly for a luxury brand that has failed to establish itself in the same way that Lexus has in North America, let alone globally. Witness the confusion around the Infiniti Q50, which was branded as a Nissan Skyline in Japan, despite a supposed push for Infiniti’s entry into the Japanese market.

While de Nysschen cited family concerns as a major motivation (he and his family have strong ties to the United States, having lived there for many years), an Automotive News story suggests that CEO Carlos Ghosn’s extremely ambitious targets may have played a part in de Nysschen’s departure.

Despite that, he will have a challenge on his hands at Cadillac. GM is also aiming for a major push into Europe – and you can bet that de Nysschen’s tenure will be focused on that goal.

]]>
http://www.thetruthaboutcars.com/2014/07/official-johan-de-nysschen-departs-infiniti-for-cadillac/feed/ 56
Infiniti Exploring Canadian Assembly Plant http://www.thetruthaboutcars.com/2013/04/infiniti-exploring-canadian-assembly-plant/ http://www.thetruthaboutcars.com/2013/04/infiniti-exploring-canadian-assembly-plant/#comments Mon, 15 Apr 2013 13:31:01 +0000 http://www.thetruthaboutcars.com/?p=484832

It’s no secret that Infiniti is looking to diversify its manufacturing footprint. As part of a broader Nissan strategy to localize production and escape the yoke of yen fluctuations, Infiniti will soon be setting up shop in China and at Nissan’s Sunderland facility in the UK. Next on the list is another North American site.

Right now, the Infiniti JX is the lone Infniti product built outside Japan, but that will have to change under Nissan’s new strategy. Infiniti President Johan de Nysschen told the Wall Street Journal that in addition to the United States and Mexico, Canada is also an option for the new plant.

Calling Canada a “compelling alternative”, de Nysschen said

“Canada also has the potential now with free-trade agreements and discussions to be a very viable source of production exports to Europe,”

Canadian Industry Minister Christian Paradis is expected to meet with de Nysschen in Hong Kong this week. A new factory is expected to cost around $2 billion, or about half of what expansion would cost at an existing facility, and would add 2,000 direct jobs. Some government investment would likely be provided in exchange for the plant. Toyota received $34 million from both the Ontario and Canadian federal governments to re-tool an existing plant to produce Lexus SUVs, and that sum was on the very low end of the scale for auto plant investment.

However, Canada offers some advantages compared to the other jurisdictions, namely a looming free trade agreement with the European Union. This arrangement has been cited in the past as a compelling reason for Audi to build Q3s and other vehicles in Mexico, especially those small premium crossovers, which are in demand on the continent.

]]>
http://www.thetruthaboutcars.com/2013/04/infiniti-exploring-canadian-assembly-plant/feed/ 5