The Truth About Cars » johan de nysschen http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 05 May 2016 19:00:56 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Cadillac Drafting New Dealer Incentive Program http://www.thetruthaboutcars.com/2015/11/cadillac-drafting-new-dealer-incentive-program/ http://www.thetruthaboutcars.com/2015/11/cadillac-drafting-new-dealer-incentive-program/#comments Mon, 30 Nov 2015 21:00:23 +0000 http://www.thetruthaboutcars.com/?p=1232161 With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores. Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five […]

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With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores. Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five […]

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Will The 2017 Cadillac XT5 Start Below $35,000? http://www.thetruthaboutcars.com/2015/11/will-the-2017-cadillac-xt5-start-below-35000/ http://www.thetruthaboutcars.com/2015/11/will-the-2017-cadillac-xt5-start-below-35000/#comments Sat, 28 Nov 2015 16:00:47 +0000 http://www.thetruthaboutcars.com/?p=1231281 Speaking to Automotive News, Cadillac chief Johan de Nysschen said that the automaker’s strategy will be to price cars much lower than the Germans and eventually raise prices as the brand gains traction. Cadillac has to heap incentives on its cars to move them off lots, he said. “Knowing that, it seemed to be more sensible to […]

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Speaking to Automotive News, Cadillac chief Johan de Nysschen said that the automaker’s strategy will be to price cars much lower than the Germans and eventually raise prices as the brand gains traction. Cadillac has to heap incentives on its cars to move them off lots, he said. “Knowing that, it seemed to be more sensible to […]

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Cadillac CEO: Autonomous Cars Must Co-exist with Driving Passion, or ‘You Might as Well Take the Bus’ http://www.thetruthaboutcars.com/2015/10/cadillac-ceo-autonomous-cars-must-co-exist-with-driving-passion-or-you-might-as-well-take-the-bus/ http://www.thetruthaboutcars.com/2015/10/cadillac-ceo-autonomous-cars-must-co-exist-with-driving-passion-or-you-might-as-well-take-the-bus/#comments Wed, 21 Oct 2015 18:00:19 +0000 http://www.thetruthaboutcars.com/?p=1201849 Speaking Wednesday at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas, Cadillac CEO Johan de Nysschen didn’t mince words regarding Silicon Valley’s infatuation with fully autonomous driving. The luxury brand chief, while standing before an image of Google’s autonomous prototype, said: “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience […]

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Speaking Wednesday at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas, Cadillac CEO Johan de Nysschen didn’t mince words regarding Silicon Valley’s infatuation with fully autonomous driving. The luxury brand chief, while standing before an image of Google’s autonomous prototype, said: “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience […]

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Cadillac Will Have Diesel Engines in US http://www.thetruthaboutcars.com/2015/08/cadillac-will-diesel-engines-us/ http://www.thetruthaboutcars.com/2015/08/cadillac-will-diesel-engines-us/#comments Tue, 18 Aug 2015 20:00:15 +0000 http://www.thetruthaboutcars.com/?p=1145481 Cadillac CEO Johan de Nysschen said future Cadillac cars in the U.S. will have diesel powertrains, Automotive News is reporting (via Autoblog). De Nysschen told journalists that oil burners would make their way to the States after they’re launched in Europe, presumably around 2019. He said engineers at Cadillac were working on 4- and 6-cylinder models, but […]

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Cadillac CEO Johan de Nysschen said future Cadillac cars in the U.S. will have diesel powertrains, Automotive News is reporting (via Autoblog). De Nysschen told journalists that oil burners would make their way to the States after they’re launched in Europe, presumably around 2019. He said engineers at Cadillac were working on 4- and 6-cylinder models, but […]

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QOTD: Could Cadillac Make It on Its Own? http://www.thetruthaboutcars.com/2015/08/qotd-cadillac-make/ http://www.thetruthaboutcars.com/2015/08/qotd-cadillac-make/#comments Thu, 13 Aug 2015 11:00:24 +0000 http://www.thetruthaboutcars.com/?p=1140394 About three years ago, a friend of mine who lives in Dallas called me to ask my opinion on cars he should buy. He was cross-shopping a C-Class and 3-Series before the inevitable question came up: “What do you know about the Cadillac ATS?” he asked. “I like them. It’s a good start for Cadillac,” […]

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About three years ago, a friend of mine who lives in Dallas called me to ask my opinion on cars he should buy. He was cross-shopping a C-Class and 3-Series before the inevitable question came up: “What do you know about the Cadillac ATS?” he asked. “I like them. It’s a good start for Cadillac,” […]

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Cadillac Slowing its Plans to Sell Cars in Europe http://www.thetruthaboutcars.com/2015/08/cadillac-slowing-plans-sell-cars-europe/ http://www.thetruthaboutcars.com/2015/08/cadillac-slowing-plans-sell-cars-europe/#comments Wed, 12 Aug 2015 22:00:53 +0000 http://www.thetruthaboutcars.com/?p=1140154 Cadillac likely won’t push to sell more cars in Europe before 2020, the company’s CEO Johan de Nysschen told analysts on Tuesday. “We’ll go to that market when we have the right powertrains and the right cars,” he said Tuesday, according to the Detroit News. Previously, Cadillac had planned some right-hand drive models and diesel powertrains […]

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Cadillac likely won’t push to sell more cars in Europe before 2020, the company’s CEO Johan de Nysschen told analysts on Tuesday. “We’ll go to that market when we have the right powertrains and the right cars,” he said Tuesday, according to the Detroit News. Previously, Cadillac had planned some right-hand drive models and diesel powertrains […]

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Could Cadillac Leave General Motors to Be on Its Own? http://www.thetruthaboutcars.com/2015/08/cadillac-leave-general-motors/ http://www.thetruthaboutcars.com/2015/08/cadillac-leave-general-motors/#comments Wed, 12 Aug 2015 19:00:04 +0000 http://www.thetruthaboutcars.com/?p=1139346 According to Cadillac CEO Johan de Nysschen, it probably could. According to Automotive News, de Nysschen told analysts that Cadillac would have a “a far higher degree of autonomy and self sufficiency” within two years, and the company could report its own profits and losses, separate from GM. Already, Cadillac contributes “a very sizeable contribution to the overall profit […]

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According to Cadillac CEO Johan de Nysschen, it probably could. According to Automotive News, de Nysschen told analysts that Cadillac would have a “a far higher degree of autonomy and self sufficiency” within two years, and the company could report its own profits and losses, separate from GM. Already, Cadillac contributes “a very sizeable contribution to the overall profit […]

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De Nysschen: Cadillac ATS & CTS “Will Disappear”, XTS “Will Not Be Replaced”, Cadillac Will Exit Livery Market http://www.thetruthaboutcars.com/2015/04/de-nysschen-cadillac-ats-cts-will-disappear-xts-will-not-replaced-cadillac-will-exit-livery-market/ http://www.thetruthaboutcars.com/2015/04/de-nysschen-cadillac-ats-cts-will-disappear-xts-will-not-replaced-cadillac-will-exit-livery-market/#comments Mon, 06 Apr 2015 16:19:42 +0000 http://www.thetruthaboutcars.com/?p=1039169 It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large […]

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It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large […]

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New York 2015: A Personal Invitation From Cadillac Head Johan De Nysschen http://www.thetruthaboutcars.com/2015/04/new-york-2015-personal-invitation-cadillac-head-johan-de-nysschen/ http://www.thetruthaboutcars.com/2015/04/new-york-2015-personal-invitation-cadillac-head-johan-de-nysschen/#comments Thu, 02 Apr 2015 12:30:10 +0000 http://www.thetruthaboutcars.com/?p=1037169 On the floor of the 2015 New York International Auto Show, TTAC asked Cadillac head honcho, Johan De Nysschen if he had anything to say to our resident gadfly of all things Cadillac, Mr. Deadweight.

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On the floor of the 2015 New York International Auto Show, TTAC asked Cadillac head honcho, Johan De Nysschen if he had anything to say to our resident gadfly of all things Cadillac, Mr. Deadweight.

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Cadillac CT6 Lighter Than Similar Sedans Via Patent-Pending Construction http://www.thetruthaboutcars.com/2015/03/cadillac-ct6-lighter-similar-sedans-via-patent-pending-construction/ http://www.thetruthaboutcars.com/2015/03/cadillac-ct6-lighter-similar-sedans-via-patent-pending-construction/#comments Mon, 16 Mar 2015 12:00:32 +0000 http://www.thetruthaboutcars.com/?p=1023065 While the Cadillac CT6’s exterior may leave the B&B wanting, its lightweight structure may be more impressive. Cadillac says its upcoming flagship — set to bow March 31 before rolling down the ramp at the 2015 New York Auto Show — uses 13 different materials throughout the chassis and body panels to bring the CT6’s […]

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While the Cadillac CT6’s exterior may leave the B&B wanting, its lightweight structure may be more impressive. Cadillac says its upcoming flagship — set to bow March 31 before rolling down the ramp at the 2015 New York Auto Show — uses 13 different materials throughout the chassis and body panels to bring the CT6’s […]

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De Nysschen: Cadillac CT6 Likely To Gain Twin-Turbo V8 http://www.thetruthaboutcars.com/2015/02/de-nysschen-cadillac-ct6-likely-gain-twin-turbo-v8/ http://www.thetruthaboutcars.com/2015/02/de-nysschen-cadillac-ct6-likely-gain-twin-turbo-v8/#comments Thu, 26 Feb 2015 12:00:37 +0000 http://www.thetruthaboutcars.com/?p=1008106 The Cadillac CT6’s looks may not be as “greatly daring” as the B&B had hoped, but the premium sedan might make up for that with twin-turbo V8 power. According to Road & Track, brand president Johan de Nysschen turned up for a Q&A with the commentariat over on Jalopnik, where he gave this response to […]

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The Cadillac CT6’s looks may not be as “greatly daring” as the B&B had hoped, but the premium sedan might make up for that with twin-turbo V8 power. According to Road & Track, brand president Johan de Nysschen turned up for a Q&A with the commentariat over on Jalopnik, where he gave this response to […]

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De Nysschen: Small Cadillac CUV Due In Four Years’ Time http://www.thetruthaboutcars.com/2015/01/de-nysschen-small-cadillac-cuv-due-four-years-time/ http://www.thetruthaboutcars.com/2015/01/de-nysschen-small-cadillac-cuv-due-four-years-time/#comments Mon, 26 Jan 2015 13:00:24 +0000 http://www.thetruthaboutcars.com/?p=988490 Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen. Reuters reports the small crossover will be priced under the Escalade’s current $72,970 base price, and will be part of the brand’s overall $12 billion lineup expansion plan that will see […]

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Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen. Reuters reports the small crossover will be priced under the Escalade’s current $72,970 base price, and will be part of the brand’s overall $12 billion lineup expansion plan that will see […]

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Cadillac Gaining 700 Boutiques To Augment Flagship Stores http://www.thetruthaboutcars.com/2015/01/cadillac-gaining-700-boutiques-augment-flagship-stores/ http://www.thetruthaboutcars.com/2015/01/cadillac-gaining-700-boutiques-augment-flagship-stores/#comments Fri, 23 Jan 2015 11:00:22 +0000 http://www.thetruthaboutcars.com/?p=987730 Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality. At present, Cadillac has over 900 dealerships in the United States, 200 of which are flagships. De Nysschen’s plan would be to complement the flagship dealers with 700 smaller boutiques that would feature “exclusive Cadillac […]

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Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality. At present, Cadillac has over 900 dealerships in the United States, 200 of which are flagships. De Nysschen’s plan would be to complement the flagship dealers with 700 smaller boutiques that would feature “exclusive Cadillac […]

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Cadillac Exec: “No Petrolheads Need Apply” http://www.thetruthaboutcars.com/2014/12/cadillac-exec-petrolheads-need-apply/ http://www.thetruthaboutcars.com/2014/12/cadillac-exec-petrolheads-need-apply/#comments Tue, 09 Dec 2014 13:00:38 +0000 http://www.thetruthaboutcars.com/?p=954809 It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added: “When I recruit new people, I don’t […]

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It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added: “When I recruit new people, I don’t […]

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De Nysschen: $250K Cadillac Flagship Ready By 2029 http://www.thetruthaboutcars.com/2014/11/de-nysschen-250k-cadillac-flagship-ready-2029/ http://www.thetruthaboutcars.com/2014/11/de-nysschen-250k-cadillac-flagship-ready-2029/#comments Fri, 21 Nov 2014 15:00:31 +0000 http://www.thetruthaboutcars.com/?p=949177 The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade. Reuters reports the future flagship would likely arrive in 2029 with a price of $250,000, bringing Cadillac up to par against the likes of Rolls-Royce and Bentley. This […]

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The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade. Reuters reports the future flagship would likely arrive in 2029 with a price of $250,000, bringing Cadillac up to par against the likes of Rolls-Royce and Bentley. This […]

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Cadillac Dealers Prepare To Step Up, Or Leave, Sales Game Under De Nysschen http://www.thetruthaboutcars.com/2014/10/cadillac-dealers-prepare-step-leave-sales-game-de-nysschen/ http://www.thetruthaboutcars.com/2014/10/cadillac-dealers-prepare-step-leave-sales-game-de-nysschen/#comments Tue, 21 Oct 2014 14:00:13 +0000 http://www.thetruthaboutcars.com/?p=934202 Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game. Automotive News reports that while some Cadillac dealerships have nothing to worry about, and are, in fact, completely on-board with de Nysschen’s alphanumeric global […]

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Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game. Automotive News reports that while some Cadillac dealerships have nothing to worry about, and are, in fact, completely on-board with de Nysschen’s alphanumeric global […]

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De Nysschen: Cadillac Moved To NYC, Alphanumerics To Be Global Player http://www.thetruthaboutcars.com/2014/10/de-nysschen-cadillac-moved-nyc-alphanumerics-global-player/ http://www.thetruthaboutcars.com/2014/10/de-nysschen-cadillac-moved-nyc-alphanumerics-global-player/#comments Thu, 16 Oct 2014 11:00:25 +0000 http://www.thetruthaboutcars.com/?p=931954 Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics. This time? De Nysschen took it to the source. In response to Automotive News editor-in-chief […]

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Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics. This time? De Nysschen took it to the source. In response to Automotive News editor-in-chief […]

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Cadillac Boss Unveils Portfolio Revitalization Plan For 2020 http://www.thetruthaboutcars.com/2014/10/cadillac-boss-unveils-portfolio-revitalization-plan-2020/ http://www.thetruthaboutcars.com/2014/10/cadillac-boss-unveils-portfolio-revitalization-plan-2020/#comments Fri, 10 Oct 2014 15:00:42 +0000 http://www.thetruthaboutcars.com/?p=928642 First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020. In an exclusive with Reuters, de Nysschen’s overall plan to revive Cadillac is anchored by a roadmap that will expand the portfolio from five […]

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First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020. In an exclusive with Reuters, de Nysschen’s overall plan to revive Cadillac is anchored by a roadmap that will expand the portfolio from five […]

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De Nysschen Says Cadillac Will Stick With Pricing Strategy, Confirms New York City Move http://www.thetruthaboutcars.com/2014/09/de-nysschen-says-cadillac-will-stick-pricing-strategy-confirms-new-york-city-move/ http://www.thetruthaboutcars.com/2014/09/de-nysschen-says-cadillac-will-stick-pricing-strategy-confirms-new-york-city-move/#comments Tue, 16 Sep 2014 15:03:50 +0000 http://www.thetruthaboutcars.com/?p=913314 Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either. Speaking to Automotive News, De Nysschen said “We cannot deny the fact that we are leaving behind our traditional customer base…It will take […]

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Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either. Speaking to Automotive News, De Nysschen said “We cannot deny the fact that we are leaving behind our traditional customer base…It will take […]

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Bartsch: Infiniti On Track Despite Key Departures http://www.thetruthaboutcars.com/2014/09/bartsch-infiniti-track-despite-key-departures/ http://www.thetruthaboutcars.com/2014/09/bartsch-infiniti-track-despite-key-departures/#comments Wed, 03 Sep 2014 12:00:30 +0000 http://www.thetruthaboutcars.com/?p=905681 Though the departures of Johan de Nysschen and Andy Palmer from Infiniti and Nissan respectively may be setbacks in the premium brand’s overall trek toward becoming a proper player in the luxury game, Infiniti Americas VP Michael Bartsch believes the brand will stay the course in the end. According to Ward’s Auto, Bartsch says Infiniti’s […]

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Though the departures of Johan de Nysschen and Andy Palmer from Infiniti and Nissan respectively may be setbacks in the premium brand’s overall trek toward becoming a proper player in the luxury game, Infiniti Americas VP Michael Bartsch believes the brand will stay the course in the end. According to Ward’s Auto, Bartsch says Infiniti’s […]

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Cadillac Considers Shifting Some Operations To NYC http://www.thetruthaboutcars.com/2014/08/cadillac-considers-shifting-operations-nyc/ http://www.thetruthaboutcars.com/2014/08/cadillac-considers-shifting-operations-nyc/#comments Fri, 22 Aug 2014 13:00:28 +0000 http://www.thetruthaboutcars.com/?p=897858 As part of brand boss Johan de Nysschen’s overall plan to boost its image outside of the United States, Cadillac is considering moving some of its functions to New York City. Reuters reports the move to Manhattan would affect marketing, advertising and strategy, putting physical and cultural distance between the three and the rest of […]

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As part of brand boss Johan de Nysschen’s overall plan to boost its image outside of the United States, Cadillac is considering moving some of its functions to New York City. Reuters reports the move to Manhattan would affect marketing, advertising and strategy, putting physical and cultural distance between the three and the rest of […]

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Official: Johan de Nysschen Departs Infiniti For Cadillac http://www.thetruthaboutcars.com/2014/07/official-johan-de-nysschen-departs-infiniti-for-cadillac/ http://www.thetruthaboutcars.com/2014/07/official-johan-de-nysschen-departs-infiniti-for-cadillac/#comments Fri, 11 Jul 2014 14:59:13 +0000 http://www.thetruthaboutcars.com/?p=863489 Johan de Nysschen, the executive largely credited with Audi’s rise to Tier 1 luxury brand status, has left his post at Infiniti after just two years on the job. He will assume the top job at Cadillac, after former President Bob Ferguson was moved to a new post as GM’s head of public policy. de […]

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Johan de Nysschen, the executive largely credited with Audi’s rise to Tier 1 luxury brand status, has left his post at Infiniti after just two years on the job. He will assume the top job at Cadillac, after former President Bob Ferguson was moved to a new post as GM’s head of public policy. de […]

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Infiniti Exploring Canadian Assembly Plant http://www.thetruthaboutcars.com/2013/04/infiniti-exploring-canadian-assembly-plant/ http://www.thetruthaboutcars.com/2013/04/infiniti-exploring-canadian-assembly-plant/#comments Mon, 15 Apr 2013 13:31:01 +0000 http://www.thetruthaboutcars.com/?p=484832 It’s no secret that Infiniti is looking to diversify its manufacturing footprint. As part of a broader Nissan strategy to localize production and escape the yoke of yen fluctuations, Infiniti will soon be setting up shop in China and at Nissan’s Sunderland facility in the UK. Next on the list is another North American site. […]

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It’s no secret that Infiniti is looking to diversify its manufacturing footprint. As part of a broader Nissan strategy to localize production and escape the yoke of yen fluctuations, Infiniti will soon be setting up shop in China and at Nissan’s Sunderland facility in the UK. Next on the list is another North American site. […]

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