By on November 30, 2015

2017 Cadillac XT5 luxury crossover

With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores.

Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five years, according to president Johan de Nysschen:

If we want to have a strong brand, we need to have a strong franchise. To do that, it means the dealers are profitable and that they’re able to invest in the business and to build the customer experience.

(Read More…)

By on November 28, 2015

2017 Cadillac XT5 luxury crossover

Speaking to Automotive News, Cadillac chief Johan de Nysschen said that the automaker’s strategy will be to price cars much lower than the Germans and eventually raise prices as the brand gains traction.

Cadillac has to heap incentives on its cars to move them off lots, he said.

“Knowing that, it seemed to be more sensible to price CT6 right and let the car gain traction,” de Nysschen told Automotive News. “We need to give the car time to establish a reputation. With a very compelling product offering and a good price, I think that’s the way to do it.”

When the 2016 Cadillac CT6 goes on sale in March, that car will cost nearly $55,000 to start — well below the BMW 7 Series, which starts at around $82,000 and the Mercedes S Class that’s around $95,000.

(Read More…)

By on October 21, 2015

Cadillac President de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles

Speaking Wednesday at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas, Cadillac CEO Johan de Nysschen didn’t mince words regarding Silicon Valley’s infatuation with fully autonomous driving.

The luxury brand chief, while standing before an image of Google’s autonomous prototype, said: “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience going from point A to B. My goodness, you might as well take the bus.”

De Nysschen said Cadillac’s upcoming Super Cruise strikes a balance between fully autonomous driving and driving yourself.

(Read More…)

By on August 18, 2015

2016 Cadillac XT5

Cadillac CEO Johan de Nysschen said future Cadillac cars in the U.S. will have diesel powertrains, Automotive News is reporting (via Autoblog).

De Nysschen told journalists that oil burners would make their way to the States after they’re launched in Europe, presumably around 2019. He said engineers at Cadillac were working on 4- and 6-cylinder models, but wouldn’t specify what cars those engines would power.

Audi, BMW and Mercedes offer diesel power plants in their compact or mid-size sedans that would compete with the theoretical Cadillac.

(Read More…)

By on August 13, 2015

Cadillac Brand

About three years ago, a friend of mine who lives in Dallas called me to ask my opinion on cars he should buy.

He was cross-shopping a C-Class and 3-Series before the inevitable question came up:

“What do you know about the Cadillac ATS?” he asked.

“I like them. It’s a good start for Cadillac,” I said.

“But isn’t it just a glorified Cavalier or something?” he replied. (Read More…)

By on August 12, 2015


Cadillac likely won’t push to sell more cars in Europe before 2020, the company’s CEO Johan de Nysschen told analysts on Tuesday.

“We’ll go to that market when we have the right powertrains and the right cars,” he said Tuesday, according to the Detroit News.

Previously, Cadillac had planned some right-hand drive models and diesel powertrains to help it gain a foothold in European markets. According to the report, Cadillac has sold only 838 cars in Europe so far this year. Cadillac wants to sell 500,000 cars globally by 2020, de Nysschen said.

(Read More…)

By on August 12, 2015

2015 Cadillac XTS Vsport front

According to Cadillac CEO Johan de Nysschen, it probably could.

According to Automotive News, de Nysschen told analysts that Cadillac would have a “a far higher degree of autonomy and self sufficiency” within two years, and the company could report its own profits and losses, separate from GM.

Already, Cadillac contributes “a very sizeable contribution to the overall profit at General Motors” de Nysschen said, so let’s cut the dead weight already and keep the ugly sorority sisters in the basement?

(Read More…)

By on April 6, 2015
In just a few years these nameplates will disappear from Cadillac showrooms

In just a few years these nameplates will disappear from Cadillac showrooms

It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large sedan superfluous. That seems to have been a foregone conclusion, but somewhat surprisingly de Nysschen also said that when the time comes to replace the CTS and ATS models, not only will those nameplates die as the brand moves to the CTx nomenclature, the new cars won’t be direct replacements. De Nysschen also announced that with the exit of the XTS, Cadillac will be leaving the livery business. (Read More…)

By on April 2, 2015

YouTube Preview Image

On the floor of the 2015 New York International Auto Show, TTAC asked Cadillac head honcho, Johan De Nysschen if he had anything to say to our resident gadfly of all things Cadillac, Mr. Deadweight.

By on March 16, 2015

Cadillac CT6 Structure mit Aluminium und Schteel Jawohl Uber Alles Amerika!

While the Cadillac CT6’s exterior may leave the B&B wanting, its lightweight structure may be more impressive.

(Read More…)

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