By on October 11, 2016

2013 Cadillac XTS CUE Cadillac User Experience

“The first-generation CUE didn’t even meet our own expectations.”
Johan de Nysschen, Cadillac President — Motor Trend Interview — October 10, 2016

What was Cadillac’s boss trying to say? It all depends on where you put the emphasis. (Read More…)

By on September 23, 2016

2017 Cadillac XT5, Image: © 2016 Matthew Guy/The Truth About Cars

If dealership owners spring for a recent offer by the president of Cadillac, expect to see a vastly reduced brand presence in towns and cities across the U.S.

Johan de Nysschen is offering 400 low-volume Cadillac dealers cash to close up shop and walk away, Automotive News reports. (Read More…)

By on September 7, 2016

2017 Cadillac XT5

A dealer association in California is the latest group to go after Cadillac, demanding the automaker make changes to its controversial “Project Pinnacle” sales incentive program.

The California New Car Dealers Association, acting at the request of 52 dealers in that state, has sent a letter to General Motors CEO Mary Barra in a bid to delay (and alter) the project, Automotive News reports. (Read More…)

By on September 1, 2016

2017 Cadillac XT5, Image: © 2016 Matthew Guy/The Truth About Cars

When the original Cadillac SRX appeared for the 2004 model year, it rode atop a rear-wheel-drive unibody platform, offered three rows of seats, and asked a question rarely asked today: “V8 with that?”

Six years later, General Motors saw fit to yank the SRX out of that class and plunge it into the murderously competitive front-wheel drive, two-row luxury crossover field, shoving it in direct competition with the segment’s dominant sales king, the Lexus RX. Hand-wringing ensued, yet that iteration of the SRX sold nearly 100,000 copies globally in 2015. Not bad for a five-year-old model on the outs.

For 2017, Cadillac — drunk on the New York City skyline and “image spaces” in SoHo — introduced its CT6 sedan before turning its attention to updating its best seller.

Will Cadillac’s new utility, now christened XT5 and built in Saturn’s old Spring Hill digs in Tennessee, follow the brand’s relentless path to Audi-ization?
(Read More…)

By on August 28, 2016

Cadillac President Johan de Nysschen introduces the Cadillac CT6 luxury sedan Wednesday, April 1, 2015 at the New York International Auto Show in New York, New York, Image: Steve Fecht for Cadillac

You don’t mess with the Johan.

Cadillac President Johan de Nysschen isn’t known for sitting back and letting armchair analysts pontificate on General Motors’ luxury brand.

In reply to The Detroit Bureau’s August 25th piece about Cadillac’s future product plans — which includes details on Cadillac’s aboutface on a planned flagship sedan — de Nysschen jumped into the comments and set the record straight.

(Read More…)

By on November 30, 2015

2017 Cadillac XT5 luxury crossover

With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores.

Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five years, according to president Johan de Nysschen:

If we want to have a strong brand, we need to have a strong franchise. To do that, it means the dealers are profitable and that they’re able to invest in the business and to build the customer experience.

(Read More…)

By on November 28, 2015

2017 Cadillac XT5 luxury crossover

Speaking to Automotive News, Cadillac chief Johan de Nysschen said that the automaker’s strategy will be to price cars much lower than the Germans and eventually raise prices as the brand gains traction.

Cadillac has to heap incentives on its cars to move them off lots, he said.

“Knowing that, it seemed to be more sensible to price CT6 right and let the car gain traction,” de Nysschen told Automotive News. “We need to give the car time to establish a reputation. With a very compelling product offering and a good price, I think that’s the way to do it.”

When the 2016 Cadillac CT6 goes on sale in March, that car will cost nearly $55,000 to start — well below the BMW 7 Series, which starts at around $82,000 and the Mercedes S Class that’s around $95,000.

(Read More…)

By on October 21, 2015

Cadillac President de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles

Speaking Wednesday at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas, Cadillac CEO Johan de Nysschen didn’t mince words regarding Silicon Valley’s infatuation with fully autonomous driving.

The luxury brand chief, while standing before an image of Google’s autonomous prototype, said: “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience going from point A to B. My goodness, you might as well take the bus.”

De Nysschen said Cadillac’s upcoming Super Cruise strikes a balance between fully autonomous driving and driving yourself.

(Read More…)

By on August 18, 2015

2016 Cadillac XT5

Cadillac CEO Johan de Nysschen said future Cadillac cars in the U.S. will have diesel powertrains, Automotive News is reporting (via Autoblog).

De Nysschen told journalists that oil burners would make their way to the States after they’re launched in Europe, presumably around 2019. He said engineers at Cadillac were working on 4- and 6-cylinder models, but wouldn’t specify what cars those engines would power.

Audi, BMW and Mercedes offer diesel power plants in their compact or mid-size sedans that would compete with the theoretical Cadillac.

(Read More…)

By on August 13, 2015

Cadillac Brand

About three years ago, a friend of mine who lives in Dallas called me to ask my opinion on cars he should buy.

He was cross-shopping a C-Class and 3-Series before the inevitable question came up:

“What do you know about the Cadillac ATS?” he asked.

“I like them. It’s a good start for Cadillac,” I said.

“But isn’t it just a glorified Cavalier or something?” he replied. (Read More…)

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