By on March 16, 2015

Cadillac CT6 Structure mit Aluminium und Schteel Jawohl Uber Alles Amerika!

While the Cadillac CT6’s exterior may leave the B&B wanting, its lightweight structure may be more impressive.

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By on February 26, 2015

ct6

The Cadillac CT6’s looks may not be as “greatly daring” as the B&B had hoped, but the premium sedan might make up for that with twin-turbo V8 power.

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By on January 26, 2015

2015-Cadillac-Escalade-live-photos-11

Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen.

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By on January 23, 2015

Cadillac Model Dealership Interior

Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality.

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By on December 9, 2014

Casa-de-Cadillac-_Christmas-1955 Courtesy curbsideclassic.com

It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:

“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”

We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products. (Read More…)

By on November 21, 2014

Cadillac President de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles

The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade.

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By on October 21, 2014

cadillac-dealer-inside

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

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By on October 16, 2014

Cadillac ATS New York Plate

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

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By on October 10, 2014

2015 Cadillac ATS Coupe

First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020.

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By on September 16, 2014

ATS-side-550x412

Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either.

(Read More…)

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