It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large sedan superfluous. That seems to have been a foregone conclusion, but somewhat surprisingly de Nysschen also said that when the time comes to replace the CTS and ATS models, not only will those nameplates die as the brand moves to the CTx nomenclature, the new cars won’t be direct replacements. De Nysschen also announced that with the exit of the XTS, Cadillac will be leaving the livery business. (Read More…)
Tag: johan de nysschen
While the Cadillac CT6’s exterior may leave the B&B wanting, its lightweight structure may be more impressive.
The Cadillac CT6’s looks may not be as “greatly daring” as the B&B had hoped, but the premium sedan might make up for that with twin-turbo V8 power.
Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen.
Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality.
It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:
“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”
We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products. (Read More…)
The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade.
Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.
This time? De Nysschen took it to the source.