Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either.
Tag: johan de nysschen
Though the departures of Johan de Nysschen and Andy Palmer from Infiniti and Nissan respectively may be setbacks in the premium brand’s overall trek toward becoming a proper player in the luxury game, Infiniti Americas VP Michael Bartsch believes the brand will stay the course in the end.
As part of brand boss Johan de Nysschen’s overall plan to boost its image outside of the United States, Cadillac is considering moving some of its functions to New York City.
Johan de Nysschen, the executive largely credited with Audi’s rise to Tier 1 luxury brand status, has left his post at Infiniti after just two years on the job. He will assume the top job at Cadillac, after former President Bob Ferguson was moved to a new post as GM’s head of public policy.
It’s no secret that Infiniti is looking to diversify its manufacturing footprint. As part of a broader Nissan strategy to localize production and escape the yoke of yen fluctuations, Infiniti will soon be setting up shop in China and at Nissan’s Sunderland facility in the UK. Next on the list is another North American site.