The Truth About Cars » Joe Isuzu The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 30 Jul 2014 14:05:22 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Joe Isuzu Silly Car Commercials Wed, 22 May 2013 18:04:32 +0000

Click here to view the embedded video.

When was the last time you saw a major car company do something silly in a commercial? No, not like that Lincoln ad made from Tweets curated by Jimmy Fallon, I mean something deliberately silly. There may be more recent ones but  Isuzu’s “Joe Isuzu” ad campaign is the most recent one that I can think of and that was so long ago that when young people see Joe’s I-Mark ads on YouTube they must ask, “Isuzu sold cars? I thought they just sold trucks “

Click here to view the embedded video.

I suppose that Chevy is sort of trying with their current ads that seek to emulate the look and feel of The Office sitcom, only staged in a Chevy dealership, not a paper company sales office. Of course local dealers will still do schtick to get your attention. Few, though, get as surreal as the series of  ads that the Firesign Theater made for Jack Poet VW back in the day when sunshine was orange.

Click here to view the embedded video.

So what’s your favorite silly car commercial. Manufacturers’ ads, like the long form commercial for the 1955 Ford Fairlane models at the top of this post, starring comedian Ernie Kovacs and his wife, singer Edie Adams, are preferred, but if you know of a particularly silly (or surreal) ad for a dealership, feel free to share the URL.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can dig deeper at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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Monday Mileage Midget: The Travolta Of Cadillacs Mon, 04 Mar 2013 06:00:54 +0000

If I ever opened up a financial consulting business in Boca Raton, I wouldn’t do it for the money.

I would do it for the cars.

Forget about paying me a fee. Just will to me your cherry, top of the line ride. I’ll invest your money without ever churning that portfolio. Honest. I’ll leave that to the Goldman Sachs office that’s a few doors down from my more modest digs.

As my silent partner Joe Isuzu would say, “You have my word on it.”

Now Mr. Investor! Let’s start with some well chosen divestitures!

For starters, I need something that will ferry me off for the half mile drive from my palatial home on the shoreline, to the Starbucks, and then to work.

On second thought, I think I’ll just work here. Lincoln Lawyer… meet Cadillac Certified Financial Planner.

This 2006 model Cadillac DTS Limo has only 1,704 original miles and all of the essentials.

Lights for business meetings. Lights for other pleasurable journeys. Lights for the sheer hell of it.

Now that is one cool deal!  Although I would have to customize that seat a bit so that I could get a good night of rest.

Then there are the seats for my daily work. Nice. But I would like something that has a bit more manual recline and don’t look like they belong in some conversion van made ten years ago.

Also, what am I to do with my computer, printer, files and various subscriptions to business publications that I never read?

Screw it. I’ll just watch TV and get an Ipad.

Finally, there is only one other thing to consider.

Thank Goodness! I don’t want to mess with any indoor plumbing. Just find me a Waffle House with free coffee refills and I’ll bring the Charmin’.

Somehow I think a ride fit for a President would be more worthy of a decamillionaire’s consideration than a visit to a building with dozens of non-descript offices. But as a guy who used to take a six hour limo ride from Michigan to northern Ohio every two weeks, I can tell you these things get real old.

I would rather have a good conversation and a cheap Impala that keeps me better connected to my surroundings and the Internet. But how about you? Any limo rides and experiences worthy of a Monday morning?


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